Job Description

Position
Marketing Coordinator
Job Details
Full-time
Job Start Date
Immediately
White Point Beach is looking for a Marketing Coordinator to join our resort.


Must be a Canadian Permanent Resident or Citizen.



Located on Nova Scotia's picturesque South Shore, White Point is a quintessential beachfront holiday experience - all year round. The Main Lodge is the heart of the property - sprawling, yet cozy, with crackling wood fires and warm, maritime hospitality.


Role Summary

This position offers the opportunity to work on a variety of exciting projects, including social media and digital marketing. This role reports directly to the Marketing Manager.


Responsibilities



Asset Development


Develops concepts, graphics and layouts for product illustrations, logos, and website elements following WPBR branding standards for social media, digital advertising and print advertising
Produce copy for websites, digital advertising, print advertising and in-house collateral
Designs promotional/creative materials for digital advertising campaigns, such as web banners and for print campaigns, such as visual advertisements, posters, flyers, coupons, rack cards, etc. for various departments.
Ensures all work is compliant with the Occupational Health and Safety Act, policies/procedures and the Accessibility Act with specific knowledge for creating accessible PDF documents.
To maintain an up-to-date inventory of photos, videos, and b-roll to be used within promotions, communications and advertising.

Digital Media


Manage social media channels and maintain an active presence on Facebook and Instagram. Track and optimize campaign performance across all social accounts.
Prepare and issue e-newsletters. Track and report campaigns.
Liaises with internal stakeholders and coordinates assets (content, photos, videos, digital templates).

Promotions & Public Relations


Responsible for all guest-facing signage (flyers, guestroom TVs, weekly and seasonal resort guides, pre-arrival communications, digital displays, welcome booklets, menus, compendiums etc.) - including design, coordination and printing.
Prepare for and participate in appropriate tradeshows.
Seek out, secure and re-purpose earned media exposure in targeted publications and travel media.
Serve as the curator of White Point content and storytelling directly through White Point channels and indirectly through third-party providers.
Participate in hotel events, festivals and seasonal activities to maximize social media and content generation opportunities

Brand Standards


Ensures work is engaging and distinctive within the destination tourism industry.
Provides regular weekly and/or monthly reports as required including status of all projects.
Knowledge of new and emerging design technologies to ensure state of the art processes are used.
Liaises with external printers to ensure deadlines are met and materials printed to the highest quality.
Adheres to WPBR file management protocol, maintaining well-organized, efficiently archived files.



Competencies


Creativity: Ability to produce visually appealing and original designs that align with brand standards.
Attention to Detail: Ensure all designs and content are accurate and meet the specified requirements.
Time Management: Effectively manage multiple projects simultaneously and deliver within the given timelines.
Communication: Excellent verbal and written communication skills to understand project briefs and collaborate with the team.
Technical Skills: Proficiency in graphic design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign, Canva) and social media management tools.
Adaptability: Ability to handle last-minute requests and changes in project scope.
Storytelling: Strong ability to create engaging and compelling content for various social media platforms.

Requirements


Proven experience as a graphic designer and social media curator, with a portfolio showcasing a variety of design work and social media content.
Proficiency in graphic design software, Adobe Creative Suite or any other.
Understanding of design principles, typography, color theory, branding, and social media trends.
Ability to work independently and manage time effectively.
Strong communication skills to collaborate with team members and stakeholders.
Flexibility to handle urgent requests and adapt to changing project requirements.
Experience working in the hospitality or resort industry.
Familiarity with creating designs for both digital and print media.
Knowledge of current design and social media trends and best practices



Working Conditions


Full-time and On-site Job.
Must be able to work flexible hours including days, evenings, nights, weekends and holidays
Stand, sit or walk for an extended period of time or for an entire shift




White Point Peach Resort is an equal opportunity employer committed to hiring a diverse workforce. WPBR is also committed to providing accommodation for people with disabilities. Upon request by the applicant, accommodation will be provided in all parts of the hiring process. Please contact the Human Resources department with any accommodation requests.




Apply Now:

Qualified and interested candidates should submit their resume, portfolio, and a cover letter outlining their relevant experience and why they are a good fit for this position via email to employment@whitepoint.com.



Benefits:

From use of our Recreation Facilities to discounts in the Dining Room, there are many more perks to working at White Point, that simply being at the beach every day.