Job Description

Job Title: Marketing Manager

Job Overview

We are seeking a dynamic and results-driven

Marketing Manager

to join our team. The ideal candidate will be responsible for developing, implementing, and executing strategic marketing plans across multiple platforms to attract new customers and retain existing ones. You will also be leading brand initiatives, managing advertising efforts, optimizing digital presence, and driving online and offline marketing activities that align with company goals.

Responsibilities

Develop and execute integrated marketing strategies to increase brand awareness, customer acquisition, and lead generation Plan, manage, and optimize all marketing campaigns--both digital and traditional--from concept to execution Create, manage, and optimize Google Ads, Facebook/Meta Ads, and other paid media campaigns to maximize ROI Oversee the design, development, and maintenance of the company website using platforms like

360 Website Builder

or other CMS tools Improve website user experience (UX) and interface (UI) design to ensure strong conversion rates Implement and manage SEO strategies to increase organic traffic and improve search rankings Manage all aspects of the company's digital presence including website, email marketing, and social media platforms Conduct regular analysis of market trends, consumer behavior, and campaign performance using tools like

Google Analytics

and

Hotjar

Collaborate with the sales and product teams to develop promotional campaigns and support sales initiatives Design and produce marketing materials using Adobe Creative Suite (Photoshop, Illustrator, etc.) or similar tools Lead budgeting, forecasting, and reporting of marketing expenditures and campaign results Create engaging content for blogs, newsletters, and social media channels to support inbound marketing strategy Supervise vendor relationships, media buying, and marketing partnerships Ensure brand consistency across all channels and materials

Experience and Qualifications

Minimum 3 years of experience in marketing, preferably in

e-commerce

or a digital-first environment Strong knowledge of

SEO

,

Google Analytics

,

email marketing

, and digital ad platforms (e.g., Google Ads, Meta Ads) Experience designing or managing websites, ideally using tools like

360 Website Builder

, WordPress, Wix, or Shopify Familiarity with

Adobe Creative Suite

is an asset Proven success managing marketing budgets and interpreting performance metrics Strong understanding of product marketing, market segmentation, and customer journey Excellent written and verbal communication skills Strong analytical thinking and problem-solving skills Everyday Posting one blog on website Identify and report competitors violating GMB guidelines Track local pack rankings via BrightLocal or similar tools Detailed progress report including rankings, citation health, review growth, using BrightLocal Pre-populate common questions with keyword-rich answers Optimize GMB-linked URLs and implement local business schema markup Generate 20 new reviews per location monthly and respond professionally Acquire 25 profile backlinks from relevant local and niche directories Build 50 new NAP-consistent citations and perform manual citation audit and cleanup Upload 10 high-quality images with location metadata and keywords 12 keyword-optimized posts monthly (3 posts per week) Local map pack & organic competitor monitoring Research and target 5 high-value keywords monthly per location Complete optimization including descriptions categories, services, service area, and Q&A

Why Join Us?

This is a unique opportunity to be a key player in a growing business where your ideas and creativity will make a real impact. If you are a strategic thinker who thrives in a fast-paced environment and loves building brands from the ground up, we invite you to apply.

Job Type: Full-time

Pay: From $18.00 per hour

Experience:

Google Analytics: 2 years (required) E-commerce: 2 years (required) Digital marketing: 2 years (required) Adobe Creative Suite: 2 years (required)
Work Location: In person