Choices Association is committed to enhancing the quality of life for people with intellectual disabilities. Guided by our mission, vision, and core values--Person-Centred, Respect, Integrity, and Compassion--we support individuals in living their lives to their fullest potential based on their personal preferences and dreams.
Position Summary
The Marketing Coordinator plays a key role in promoting the mission and services of Choices Association by developing and executing marketing, communications, and engagement strategies. This role supports donor relations, community outreach, recruitment, and awareness-building initiatives to strengthen our presence and reputation within the community and sector.
Key Responsibilities
Marketing & Communications
Develop and implement marketing campaigns to promote Choices' programs, services, and events.
Maintain brand consistency across all materials and platforms.
Manage the organization's website, ensuring content is accurate, engaging, and up to date.
Create compelling content for newsletters, reports, and marketing collateral.
Collect and share impact stories from individuals supported and their families, ensuring communications highlight person-centred outcomes.
Work with program staff to track and present program successes in accessible ways (infographics, annual reports, social media).
Digital & Social Media
Plan, create, and schedule engaging content across social media platforms.
Monitor analytics to track performance, engagement, and growth.
Respond to online inquiries and build a positive online community presence.
Community Engagement
Assist in planning and promoting events, including staff recognition, and community outreach activities.
Build relationships with community partners, media outlets, and stakeholders to increase awareness.
Support donor recognition efforts by creating thank-you materials, impact stories, and donor communications.
Assist with campaigns that highlight fundraising initiatives and build community support.
Internal Communications
Support staff and leadership with communication tools, templates, and updates.
Share success stories and milestones that reinforce Choices' culture and mission.
Develop monthly internal newsletters to keep staff updated on organizational initiatives.
Facilitate two-way communication by gathering feedback from staff on communication tools and strategies.
Qualifications
Post-secondary education in Marketing, Communications, Public Relations, or a related field.
2-5 years of experience in marketing, communications, or related role (nonprofit experience an asset).
Strong writing and content creation skills.
Proficiency in digital marketing tools (social media platforms, email marketing software, Canva/Adobe, WordPress or similar CMS).
Strong organizational skills with ability to manage multiple projects and deadlines.
Experience with analytics tools (Google Analytics, Meta Business Suite) and ability to translate data into actionable insights.
Familiarity with CRM or donor management systems is an asset.
Creative, adaptable, and mission-driven mindset.
Core Competencies
Person-Centred:
Keeps people supported at the heart of all communications.
Respect:
Values diversity and represents the organization with professionalism.
Integrity:
Upholds brand consistency and accuracy in all work.
Compassion:
Communicates with empathy and authenticity.
Working Conditions
Hybrid - 3 days in office
Some evening or weekend work required for events.
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