Job Description

Overview

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in supporting our marketing initiatives and driving brand awareness through various digital channels. This position requires a blend of creativity, analytical skills, and a passion for marketing, particularly in the e-commerce space. The Marketing Coordinator will collaborate with cross-functional teams to execute marketing strategies that enhance our online presence and engage our target audience.

Duties

Develop and implement digital marketing campaigns across various platforms, including email marketing, social media, and search engines. Conduct thorough research to identify market trends and consumer preferences to inform marketing strategies. Manage and optimize e-commerce platforms, ensuring product listings are up-to-date and appealing to customers. Utilize Google Analytics and other analytics tools to track campaign performance and generate reports on key metrics. Collaborate with the sales team to align marketing efforts with sales objectives and product management. Create engaging content for websites using WordPress, including blog posts, product descriptions, and landing pages. Design visually appealing marketing materials using Adobe Creative Suite to support promotional activities. Execute Facebook Advertising campaigns to increase brand visibility and drive traffic to our online platforms. Implement SEO best practices to enhance website visibility on search engines. Assist in budgeting for marketing initiatives, ensuring effective allocation of resources. Capture and produce high-quality photos and videos as required for marketing campaigns, social media, and promotional content.

Experience

Proven experience in digital marketing, preferably within an e-commerce environment. Strong understanding of SEO principles and experience with Google AdWords. Familiarity with analytics tools such as Google Analytics for tracking performance metrics. Proficient in using Adobe Creative Suite for design tasks. Experience with WordPress for website management is highly desirable. Knowledge of HTML is a plus for making minor website adjustments. Excellent research skills with the ability to analyze data effectively. Strong organizational skills with the ability to manage multiple projects simultaneously. A background in sales or product management is advantageous but not required. Join us as we strive to elevate our brand through innovative marketing strategies!
Job Types: Full-time, Permanent

Pay: $16.00-$30.00 per hour

Experience:

Marketing: 1 year (required)
Work Location: In person