Job Description

We are a top-performing real estate team looking for a

Marketing Coordinator who can drive measurable lead generation AND manage high-level branding initiatives.

This role is equal parts performance marketing and brand marketing. You'll be responsible for

building and optimizing direct response campaigns

that generate leads, appointments, and closings while also ensuring our brand presence remains strong and consistent across all channels.



Your success will be measured by

cost-per-lead, cost-per-appointment, ROI on branding spend, and overall company growth.

What you'll do

Direct Response Marketing

Build, launch, and optimize

lead generation funnels

from cold traffic to closed sales Run and scale

paid traffic campaigns

(Facebook/Instagram Ads, Google PPC, YouTube, retargeting) with strict ROI goals Write ad copy, build landing pages, and set up automations to convert traffic to leads and appointments Manage database marketing: create nurture email/SMS sequences to convert existing leads into clients Test, track, and optimize campaigns daily to reduce cost-per-lead and cost-per-appointment
Analyze performance across all objectives and report back to leadership

Brand Marketing

Oversee and manage

all brand advertising campaigns

(billboards, radio, TV, sponsorships, print, etc.) Ensure the brand voice and visuals are consistent across all marketing materials Evaluate branding initiatives and report on their impact relative to cost and company goals Manage vendors, agencies, and creative partners delivering branding projects Work with leadership to align branding investments with direct-response lead generation efforts

What you bring

Proven track record running profitable direct response campaigns

in real estate or high-ticket local services Experience managing

large branding budgets

and ensuring ROI from mass media placements (billboards, radio, print, etc.) Hands-on expertise with

Facebook Ads, Google Ads, YouTube Ads, and retargeting

Ability to balance long-term brand building with short-term lead generation goals*
Experience building funnels (ClickFunnels, GoHighLevel, Leadpages, etc.) and working with CRMs (Follow Up Boss) Strong creative eye and ability to ensure brand consistency across all marketing materials Data-driven mindset: you thrive in dashboards and analytics, know your numbers, and adjust quickly

Why work with us?

Competitive salary and performance bonuses Medical, dental, and life insurance Paid vacation, sick days, and company profit sharing Team events, community involvement, and a culture that values work-life balance * Opportunities for growth as the team continues to scale