Job Description

Job Summary

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand visibility and drive sales across multiple channels. This role offers an exciting opportunity to work in a fast-paced environment, leveraging digital marketing tools and analytics to optimize campaigns and achieve business objectives. The Marketing Coordinator will collaborate closely with sales, product management, and creative teams to deliver compelling marketing initiatives that resonate with our target audience.

Responsibilities

Develop and implement comprehensive marketing plans, including digital campaigns, social media, email marketing, and content creation. Manage and optimize E-commerce platforms, ensuring product listings are accurate and engaging. Utilize SEO best practices to improve website visibility and organic search rankings. Conduct research to identify market trends, customer preferences, and competitive analysis to inform marketing strategies. Oversee Facebook Advertising campaigns, including ad creation, targeting, budgeting, and performance analysis. Coordinate product management activities related to marketing initiatives, including product launches and promotional events. Design and produce visual content using Adobe Creative Suite for various marketing channels. Analyze website traffic and campaign performance using Google Analytics and other analytics tools to refine marketing efforts. Manage paid advertising campaigns through Google AdWords, ensuring effective budget allocation and ROI tracking. Maintain and update WordPress websites with relevant content; implement basic HTML edits as needed. Plan and execute email marketing campaigns to nurture leads and engage existing customers. Monitor marketing budgets, track expenses, and report on campaign effectiveness to stakeholders.

Qualifications

Proven experience in digital marketing, including E-commerce, SEO, social media advertising (Facebook Ads), and email marketing. Strong knowledge of Google Analytics, Google AdWords, WordPress, HTML coding basics, and Adobe Creative Suite (Photoshop, Illustrator). Familiarity with product management processes and sales strategies. Excellent research skills with the ability to analyze data for actionable insights. Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Strong communication skills with the ability to collaborate effectively across teams. Prior experience in budgeting for marketing campaigns is preferred but not required. This position offers a comprehensive opportunity for growth within a vibrant organization dedicated to innovative marketing solutions.
Job Types: Full-time, Permanent

Pay: $20.00-$22.00 per hour

Benefits:

Extended health care On-site parking Paid time off
Work Location: In person