Job Description

Job Overview

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a pivotal role in supporting our marketing initiatives, enhancing our online presence, and driving engagement through various digital channels. This role requires a blend of creativity and analytical skills, making it perfect for someone passionate about marketing and eager to contribute to our brand's growth. We look to expand our North American market and increase our sales through digital advertising.

Duties

Assist in the development and execution of marketing strategies across multiple platforms, including social media, email marketing, and digital advertising. Conduct thorough research to identify market trends, customer preferences, and competitive landscape to inform marketing decisions. Manage e-commerce platforms and optimize product listings for improved visibility and sales performance. Implement SEO best practices to enhance website traffic and search engine rankings. Create engaging content for various channels using Adobe Creative Suite to design graphics and promotional materials. Monitor and analyze campaign performance using Google Analytics and Google AdWords to provide actionable insights. Coordinate Facebook advertising campaigns to increase brand awareness and drive conversions. Support product management efforts by collaborating with cross-functional teams on product launches and promotions. Maintain the company website using WordPress, ensuring content is up-to-date and aligned with marketing goals. Assist in budgeting for marketing initiatives, tracking expenses, and ensuring adherence to financial plans.

Qualifications

Bachelor's degree in Marketing or similar, Communications, or a related field is preferred. Proven experience in digital marketing with a strong understanding of e-commerce strategies. Familiarity with SEO techniques and tools to enhance online visibility. Proficiency in Google Analytics, Google AdWords, Facebook Advertising, and email, sms marketing platforms. Strong research skills with the ability to analyze data effectively. Knowledge of HTML is a plus for website management tasks. Excellent organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines. Creative mindset with experience in using Adobe Creative Suite for content creation. Strong communication skills, both written and verbal, with an emphasis on collaboration within teams. We invite motivated individuals who are ready to take on new challenges in a fast-paced environment to apply for this exciting opportunity as a Marketing Coordinator.
Job Types: Full-time, Apprenticeship

Pay: From $51,840.00 per year

Benefits:

Dental care Extended health care
Work Location: In person