Job Description

Halifax, NS
Marketing and Advertising
Experienced
Full-time
$45,000 - $50,000 / year
Benefits:
Health Insurance
Dental Insurance
Paid Time Off
Group RRSP
Life Insurance
Employee Assistance Program
Bonuses & Incentives
Wellness Programs



Do you love storytelling, social media, and creating content that connects with people? Are you looking for a role where your creativity and energy can help showcase the very best of Halifax and the Maritimes? Ambassatours Gray Line, a leader in sightseeing and tour experiences, is looking for a Marketing & Content Coordinator to join our team.


Ambassatours has been sharing unforgettable East Coast experiences with visitors from around the world for decades. From iconic harbour cruises to city tours and day trips, we're passionate about connecting guests with the spirit of our region.



What you'll do


Responsibilities


The Marketing & Content Coordinator will play a key role in promoting our tours and experiences through storytelling, engaging content and smart marketing strategies. Reporting to the Marketing Manager, you'll manage our social media presence, support campaigns, respond to reviews, create blog posts and video content, and help drive awareness and sales across all channels.


This role is perfect for a creative, goal-driven individual who thrives in a fast-paced environment and wants to be part of a collaborative team in the tourism industry.


What You'll Do

Plan, create, and schedule content across Instagram, Facebook, TikTok, LinkedIn, YouTube, and email marketing. Assist with managing daily interactions with our online audiences, including responding to customer reviews with professionalism and care. Capture, edit, and share photos and videos that highlight our experiences. Support SEO efforts and help keep website content fresh, accurate, and engaging. Maintain and organize a content library for marketing use. Assist with digital and print promotional materials, from brochures to social campaigns. Track and analyze the performance of marketing initiatives, providing insights and recommendations. Support the sales team with promotions, special events, industry activations and other duties. Represent the company at industry events, familiarization tours, and ambassador programs.

What you'll need


Qualifications


Degree or diploma in Marketing, Communications, Public Relations, or related field (or equivalent experience). 1-3 years of experience in marketing, communications, or content creation (tourism or hospitality an asset). Hands-on experience managing corporate or organizational social media accounts. Strong writing and editing skills, with an ability to adapt tone and style. Proficiency with Microsoft 365, Adobe Creative Could Apps, and familiarity with CRMs tools. Knowledge of web analytics, SEO/SEM, content management systems, email marketing and AI tools would be considered assets. Basic photography/videography and editing skills are a must. A collaborative, adaptable team player who can also work independently.

A little bit about us


Ambassatours Gray Line Ltd.


For over three decades, Ambassatours Gray Line has stood as a leader of excellence in sightseeing in Canada's East Coast, offering award winning land and water tours across Nova Scotia, New Brunswick, and Prince Edward Island. Our heart beats in Halifax, Nova Scotia, where our journey began and continues to flourish.



As a distinguished Gray Line affiliate, we're not just about tours; we're about creating extraordinary experiences. Our mission is to enrich lives through exceptional journeys that leave lasting impressions. From our celebrated Harbour Hopper Tours and Boat Cruises in Halifax, to the serene beauty of Peggy's Cove and the Annapolis Valley, each experience is crafted to offer a unique perspective of Eastern Canada's charm and rich history.



Our purpose is clear: To Create and Deliver Exceptional Experiences to Enrich the Lives of our Team, Customers, and Communities. This purpose echoes in every tour we conduct, every story we share, and every smile we bring to our guests' faces.



Please join us in exploring the natural wonders and vibrant sea and landscapes of Eastern Canada, and discover why at Ambassatours Gray Line, we do more than just tours - we create memories that we hope will last a lifetime.


Ambassatours Gray Line is proudly Rainbow Registered: Canada's national accreditation for 2SLGBTQI+ inclusive, welcoming and safer spaces for all. Learn more about this program at rainbowregistered.ca


Ambassatours Gray Line is proud to be an Age-Friendly Institute's Certified Age Friendly Employer (CAFE). This program is the nation's only certification program that identifies organizations committed to being the best places to work for employees aged 50+.

Our Purpose

To Create Exceptional Experiences to Enrich the Lives of our Team, Customers and Communities.

Our Core Values

We Do the Right Thing - Always

Our team acts with integrity and honesty and focuses on putting ourselves in the shoes of others. Our commitment to safety for our team and guests is uncompromising.

We Step Up and Own It

We empower each other to take ownership of our actions. We are accountable for ourselves, our colleagues, our clients, and our company.

We Communicate Clearly and Honestly

We're honest, transparent, and committed to doing what's best for our guests and our company. We collaborate openly in pursuit of the truth.

We Work as a Team

We are committed to building an encouraging, caring, and supportive environment. We share a responsibility to support our team members and enrich their lives.

We Find a Better Way

We actively seek continuous improvement by challenging the status quo with open minds, focus, and creativity.

We Exceed Expectations

We pursue excellence with pride, commitment, and reliability. We consistently deliver high quality work, both internally and externally.


Ambassatours Gray Line is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of employment equity for all applicants and employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Ambassatours are based on business needs, job requirements and individual qualifications, regardless of age, race, colour, religion, creed, sex, sexual orientation, gender identity, gender expression, physical or mental disability, or any other of the protected characteristics as per the Human Rights act of Nova Scotia. Ambassatours will not tolerate discrimination or harassment based on any of these characteristics.



Are you interested?


Work With Us


Be part of a fun, dynamic team in Halifax's vibrant tourism industry. Share the beauty of Halifax and the Maritimes with visitors from around the world. Gain hands-on experience across multiple areas of marketing and communications. Enjoy a mix of creative, strategic, and on-the-groundwork. Enjoy company benefits including + Health
+ Dental
+ Vision
+ Life
+ RRSP match
+ Paid time off
+ Wellness program
+ EFAP


Additional Details

Hours: 40 hours per week, including evenings and weekends during peak season. Location: 1751 Lower Water Street, Halifax, NS. Compensation: Competitive hourly rate or salary, commensurate with experience. Dress Code: Business casual and/or company-branded clothing.

Apply Now

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