Job Description

Date Posted: 09/06/2022
Req ID: 27170
Faculty/Division: University of Toronto Scarborough
Department: UTSC:Management Co-Op Programs
Campus: University of Toronto Scarborough (UTSC)
Position Number: 00044329

About us:

The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.

UTSC Management is a world leader in providing undergraduate business education that is heavily influenced by experiential learning and internationalization. The goal of our management program is to create opportunities for our students to learn and experience leadership by applying the latest management theory to real-world problems both inside and outside the classroom. In addition, Management is currently expanding its portfolio to include research-based and professional-based Master's programs. Our co-op staff plays a key role in fulfilling this mission and in contributing to positive departmental culture. In the Co-op Program in Management, we believe in our students.

Through experiential learning, we know that each student has the ability to achieve their individual goals. Through excellent service, flexibility and innovative programming, we provide the environment students need to turn their abilities into productive, exciting opportunities. We also value our partnerships. We build lasting relationships with outstanding employers, alumni, and faculty to prepare students to be proactive contributing members of the business community. We work one-on-one with employers to understand their needs and exceed their expectations.

Your opportunity:

Reporting to the Assistant Director, External Relations & Communications, the Marketing and Communications Officer will create and write compelling content and stories that elevate the management brand to a wide global audience. You will join a talented team of professionals driven to contribute to career outcomes for co-op students and build an engaged community of raving fans. You will be responsible for executing innovative marketing campaigns that support departmental goals, academic programs and events tailored to specific target markets. You have the opportunity to develop a deeper understanding of talented management students and directly support their growth and development by facilitating marketing workshops and coaching co-op student presenters and speakers. You will be responsible for mass marketing across multiple channels to target industries and employers to support employment outcomes for management students. Your diverse lived expertise, creativity and innovation is key to expanding digital content that is accessibility to diverse students and external audiences that is authentic and meaningful. You will be continuously challenged and join a curious and innovative team open to new perspectives and collaborators.

Your responsibilities will include:

• Fostering relationships with internal and external contacts in the coordination of marketing activities
• Analyzing data to ensure effectiveness and ongoing ROI for marketing efforts and initiatives
• Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives
• Developing content for marketing and/or promotional materials
• Maintaining information on digital platforms
• Promoting events and programs to target audiences
• Creating and/or editing original, published content and materials
• Serving as a resource to others by providing (non-supervisory) administrative guidance

Essential Qualifications:

• Bachelor's degree, ideally with a focus in marketing, PR or communications or acceptable combination of equivalent experience.
• Minimum five years of experience in a marketing and/or communications role
• Demonstrated experience in implementing integrated communication projects
• Proven track record in managing a variety of creative, persuasive and cost-effective marketing communication projects, from conceptual stages through delivery and follow-up/evaluation, including proven experience in outsourcing graphic design, advertising, social media, or other creative services, and event concept creation, planning, and management
• Experience writing content, developing themes and maintaining consistent brand identity for multiple audiences and platforms, including presentations, print, online, digital websites and social media platforms
• Experience advising on the effectiveness of digital marketing, social media strategies, and web strategies through reporting on key performance indicators (e.g. Search Engine Optimization)
• Experience promoting events and programs to target audiences on digital channels or event platforms
• Advanced skills in MS Office (e.g. Word, Excel, PowerPoint, Outlook)
• Excellent copywriting and editing skills, and knowledge of graphic design principles for web and print communications
• Advanced skills in social media platforms (e.g. LinkedIn, YouTube, Facebook, Twitter, Instagram) and newsletter and marketing platforms (e.g. Symplicity, Mailpoet, MailChimp)
• Strong organizational and project management skills with the ability implement and manage multiple projects
• Excellent analytical and presentation skills with excellent attention to detail and proofreading skills
• Applicants are also expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment

Assets (Nonessential):

• Advanced skills in content management systems (e.g. WordPress and Drupal) and in the use of Adobe Creative Suites (e.g. Photoshop, InDesign, Illustrator and Dreamweaver)
• Experience in video creation and editing
• Experience with photography
• Knowledge of AODA and accessibility standards

To be successful in this role you will be:

• Adaptable
• Approachable
• Articulate
• Communicator
• Motivated self-learner
• Resourceful

NOTE: A full job description is available upon request from the .

Closing Date: 09/15/2022, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 13 -- $76,284 with an annual step progression to a maximum of $97,556. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Student Services

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Diversity Statement

The University of Toronto is strongly committed to diversity within its community and especially welcomes applications from racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ2S+ persons, and others who may contribute to the further diversification of ideas.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see .

Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact .