Job Description

People Manager: Yes The opportunity: Reporting directly to the Manager Marketing & Communications, the Marketing & Communications Support Officer (MCSO) provides marketing and communications support to ensure objectives are accomplished on time. A Marketing and Communications professional who helps build and execute differentiating, client-centric marketing efforts regionally, nationally and/or internationally, supporting the Marketing & Communications department and by extension the organization\'s Mission, Vision and key priorities. This position requires exceptional interpersonal skills, strong written and oral communication skills, organizational and planning skills, related technical and analytical skills and the ability to function effectively with minimal direction. The MCSO possesses excellent project management, marketing and communication skills. The incumbent takes ownership and accountability for personal and collective high performance, embracing diversity for innovation and growth with a proven ability to work cross-functionally to execute flawlessly. Overview of Responsibilities: Marketing:

• Understand and align marketing efforts with business objectives and product strategy to help and execute breakthrough product marketing initiatives.
• Execute marketing plans that clearly communicate the unique value our products and services offer to clients.
• Contribute innovative marketing ideas that enhance positioning and impact of regional, national and/or international marketing initiatives to drive growth.
• Use functional expertise to showcase value propositions and ensure all client / stakeholder touchpoints reinforce essential messages.
• Deliver program implementation; support execution of all mass and digital advertising initiatives, executing flawlessly to get campaigns into market within allotted timelines.
• Support development of marketing assets, campaigns and content, brand & PR strategy across a wide variety of media, including websites, videos, podcasts, email campaigns, events, and sales enablement materials that strengthen the brand, drive customer engagement and consideration, and grow the business.
• Adhere to departmental objectives, policies, processes and standards; positively contribute to the marketing team culture and the overall effectiveness of the department.
• Assist with maintenance and updates of the organization\'s website.
• Assist in recording, editing and publishing of videos, podcasts and related materials.
• Experience with onsite and technical aspects of SEO. Build keyword strategy, implement recommendations / optimise page content.
• Prioritize and manage materials - fact sheets, newsletters, brochures, tokens and related.

• Deliver high-quality, timely internal and external communications.
• Collaborate, and support day-to-day interactions with internal and external stakeholders to deliver newsletters, content, digital campaigns, brand, creative services, invitations, events and the like.
• Ensure messaging resonates with internal and external audiences - avoid jargon, lead with client benefits, create clarity, and eliminate confusion.
• Act as a marketing point person for market research, identify gaps, opportunities and ensure flawless execution of campaigns.
• Maintain a detailed understanding of our channel partner acquisition goals and priorities.
• Manage full integrated calendars for mass and digital activity, including competitive media monitoring/reporting.
• Increase external engagement through blog posts, video profiles, interest groups/events etc.
• Track and publish monthly applicant testimonials.

• Track KPIs to assess performance across multiple channels, tests to improve conversion rates all to enable strategic conversations, and fuel insights and future marketing opportunities.
• Implement and utilise marketing analytics and performance tools to assess the effectiveness of marketing and comms efforts, provide regular insights and reporting focusing on KPIs across the website, social, email, organic, paid search etc. Analyze and synthesize data to deliver meaningful insights to drive business decision-making.
• Create and assemble reports for Monthly, Quarterly, Bi-annual and Annual Business Reviews - tracking results and analyzing performance by channel.
• Monitors and reports on web communications, relevant content, impressions, and engagement.
• Track, report and publish monthly applicant success stories and accomplishments.

• Good project management, content management and organizational skills respecting timelines, prioritization, budget, collaboration and ensuring ROI.
• Excellent interpersonal and strong communication skills (verbal and written): demonstrate active listening skills, excellent written communication, and ability to speak with impact. Foster open communication always and able to work across functions and businesses.
• Knowledgeable about marketing functions (e.g. digital marketing, targeted, content strategy, social media, collateral) and the role each plays in a successful marketing organization.
• Positive, upbeat, professional and responsible attitude, independent and self-directed with a strong ability to work collaboratively with peers and leadership.
• Bachelor\'s Degree in Business Admin / BCom with concentration in marketing or other relevant degree.
• 2-3 years of experience.
• Knowledge of social media ad platforms e.g. LinkedIn, Twitter, Instagram, Facebook etc.
• Experience with creating effective communications and visually appealing presentation decks, website management/updates and editing audio and video files.
• Strong MS Office or related platform or CRM skills e.g. Word, Outlook, Excel, PowerPoint, Google Analytics, Google Console, Salesforce, HubSpot etc.
• Ability to report data, recognise trends, and analyse and communicate the success or otherwise of campaigns.
• Working knowledge of SEO principles and implementation.
• Experience in marketing, advertising and communications, with a solid understanding of targeted, mass, digital, owned channels, with emphasis on digital, social, SEM, email and direct marketing. B2B /B2C Marketing or Management Consulting.
• Experience in development and delivery of creative media briefs, directing creative/media agency vendors and managing processes and timelines.
• Bilingualism (English and French) will be an asset.