Job Description

Summary of day to day responsibilities:

• Supporting the business to generate campaign target customer list for the credit card portfolio- creating business requirement documents, coding in SAS, Python/pyspark SQL, or Unica to generate customer lists
• Measuring the performance of marketing campaigns

:

• The successful candidate will be responsible for campaign analytics supporting the growing needs of the Credit Cards team within the broader Marketing Analytics Delivery group.
• Your goal as a part of the Marketing Analytics Delivery team is to design and execute campaigns to drive acquisition, customer management, loyalty, and engagement across personal and business banking products. Success in this role will be achieved by:

o Translating key business objectives into insight rich experiments that drive marketing ROI
o Ensuring execution (i.e., list creation) is done efficiently and with excellence
o Designing campaign results can be actioned by providing high value campaign reporting
o Work in a consultative role to provide "value-added" insights in the form of analysis, interpretation and advice of campaign reporting

• Your success will be predicated on your ability to forge strong partnerships, communicate effectively, deliver on-time, and continuously strive for increased efficiency.

Responsibilities:

• Design/execute/measure high impact direct to consumer marketing experiments
• Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
• Execute with excellence
• Manage your project pipeline to ensure agreed upon timelines can be met
• Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
• Maintain a culture of risk management and control, supported by effective processes and sound infrastructure

Must have:

• Coding experience - will be using data to inform a targeting strategy
• Strong communication skills (verbal and written)
• Marketing campaign measurement requirements
• Multi-tasking and presentation skills (present results of campaign to extended team)
• 2-4+ years in analytical role
• Business acumen - understand business concepts

Nice To Have:

• Marketing analytical experience
• Credit card knowledge
• Similar experience with other campaign management tools (SQL, SAS, Python/pyspark, or Unica)
• Other financial or banking experience

Job Details

9810

Contract

1 year

Toronto