Location - New York Hybrid/Remote or London, Ontario Hybrid/Remote

Who we are:
Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry and believes that technology can transform data, revealing key customer insights to accurately predict automotive sales. Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them. automotiveMastermind is headquartered in New York City. For more information, visit automotivemastermind.com .

At automotiveMastermind, we thrive on high energy at high speed. We\xe2\x80\x99re an organization in hyper-growth mode and have a fast-paced culture to match. Our highly engaged teams feel passionately about both our product and our people. This passion is what continues to motivate and challenge our teams to be best-in-class. Our cultural values of \xe2\x80\x9cDrive\xe2\x80\x9d and \xe2\x80\x9cHelp\xe2\x80\x9d have been at the core of what we do, and how we have built our culture through the years. This cultural framework inspires a passion for success while collaborating to win.

What we do:
Through our proprietary automated sales and marketing platform, Mastermind, we empower dealers to close more deals by predicting future buyers and engaging them with proactive personalized marketing. We help automotive dealerships generate success in their loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services.\xe2\x80\x8b

Summary:
As the Senior Marketing Performance Analyst, you will be responsible for the end-to-end marketing measurement/analysis framework and cadences to determine marketing effectiveness, contribution to commercial activity, and spend efficiency across the sales and marketing funnel. You will Compile marketing key performance metrics by developing new dashboards and reports that guide strategic decisions for campaigns, increase productivity, and improve automation and operational efficiencies.

This role reports to the Director, Marketing Operations on the central Marketing team focused on acquisition, retention, and go to market strategies and capabilities. We seek hardworking, hands-on marketers and operational leaders who balance creative approaches with a data-driven mentality. The ideal candidate brings expertise in marketing analytics, a fluency working with data and quantitative reasoning with a storytelling ability, excellent written and verbal communication skills, a deep understanding of B2B sales and demand generation, and most importantly, a passion for teamwork and collaboration.

A SUCCESSFUL SENIOR MARKETING PERFORMANCE ANALYST WILL:
Align marketing to unified metrics and drive consistent marketing performance across acquisition, engagement, and retention initiatives.

Develop and define marketing data standards, executing with business operations the data layer for marketing data, ingestion and quality for activation and analytics.

Monitor, measure, and analyze the effectiveness of marketing initiatives and programs across the entire lifecycle of the revenue funnel. Analyze and define metrics that tie back to business performance and initiatives.

Develop performance measurement and analytics to demonstrate the effectiveness, output and ROI of the marketing organization and link strategic initiatives to revenue results. Support creation of measurement framework to assist with spend allocation decisions, campaign execution, and internal storytelling.

Create timely regularly scheduled reports as well as ad hoc reports of business results, customers, and the competition. Regularly inform decision-makers across marketing, sales, and product of actionable insights on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy.

Identify and interpret trends and patterns to attribute key business drivers.

Partner with stakeholders to understand their campaign objectives and design reports and dashboards to meet organizational growth needs

Deliver ongoing reporting and scorecards based on various use cases and campaign objectives to measure both quantitative and qualitative results.

Align the marketing reporting methods and data with cross functional teams to ensure reporting consistency at the company and department levels.

Provide visibility into overall marketing impact and insight into marketing\xe2\x80\x99s contribution to overall business growth. Identify areas to optimize and make recommendations that drive areas of marketing activity improvement.

Drive visibility into marketing performance by focusing on technologies, reporting and analytics
\xe2\x80\x8b

Minimum Requirements:
7+ years of marketing, operations, or sales enablement experience, preferably in a B2B, high-growth marketing environment.

Experience with marketing campaign processes, performance analytics, and best practices.

Experience in designing marketing analytics programs (analytics, insights, communications) and advanced marketing data analytics capabilities. \xe2\x80\x8b

Professional Skills/Preferred:
Deep experience with website tagging and analytics, including advanced-level experience with either Google and/or Adobe web analytics and tagging software

Experience with Salesforce and other Adobe Marketing Cloud product knowledge a plus (i.e., Test & Target and Audience Manager)

Passion for process improvement and commitment to driving results.

Ability to navigate ambiguity and manage competing priorities.

Ability to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration.

Highly organized, with strong planning and project management skills, being able to build timelines and back into dates and identify dependencies to keep plans in motion
\xe2\x80\x8b

What We Offer:
Competitive base salary and bonus.

A comprehensive, benefits package that includes medical, dental, vision and life insurance plans, paid time off, a generous 401k match with no vesting period, parental leave and 3 volunteering days each year. For more information on benefits, please access the benefits page on our careers site: 2023 Benefit Summary . For information on our flexible paid time off program, "Recharge", click here .

Compensation/Benefits Information (US Applicants Only): S&P Global states that the anticipated base salary range for this position is $65,800 to $118,900. Final base salary for this role will be based on the individual\xe2\x80\x99s geographical location as well as experience and qualifications for the role.

-----------------------------------------------------------

Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.

----------------------------------------------------------- 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority \xe2\x80\x93 Ratings - (Strategic Workforce Planning)

Job ID: 282674
Posted On: 2023-03-05
Location: New York, New York, United States