Job Description

About Us

NightRider LEDS is a leading Canadian manufacturer and supplier of LED lighting for heavy equipment, including trucks, tractors, construction and mining equipment. We also carry a selection of commercial LED lighting. Our products are built for performance in extreme environments, and we proudly support dealers and customers across Canada. As we grow, we seek to become the industry's most recognized and trusted brand.

Position Overview

We seek a creative and driven

Marketing and Brand Communications Coordinator to increase our visibility with end users across Canada.

This key internal role will shape and execute our brand strategy, content creation, and online presence. You'll work closely with leadership to position NightRider LEDS as the premier lighting brand in our markets.

Key Responsibilities

Develop and implement a national marketing and brand awareness strategy targeting end users across multiple sectors Manage all social media channels (Instagram, Facebook, LinkedIn, YouTube, TikTok, e-newsletters, Google Ads, etc.) Create original, industry-relevant content for social media, dealer support, product launches, and trade events Work with our sales and design teams to develop compelling product messaging and promotional materials Maintain and grow our brand presence through online storytelling, photography, video, and customer success stories Monitor analytics and engagement data to improve reach and performance continuously Collaborate with dealers to support their local marketing efforts and promote brand consistency Develop and maintain a content calendar aligned with product availability, seasonality, and industry events Attend select industry trade shows and dealer events as a brand ambassador

Qualifications

3-5 years of experience in marketing, communications, or brand management (experience in B2B or industrial sectors is a plus) Strong writing, editing, and storytelling skills Proficiency in social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok) and marketing tools (Canva, Mailchimp, Meta, Google Analytics) Experience with basic graphic design, photography, and video editing Excellent organizational skills and attention to detail Self-motivated, creative, and results-oriented

Why Join NightRider?

Be part of a growing Canadian brand with a strong reputation Help shape our national presence and connect with real-world users of our products Competitive compensation, health benefits, and a chance to make a visible impact
Job Type: Part-time

Pay: $18.00-$24.00 per hour

Expected hours: 20 - 30 per week

Schedule:

Monday to Friday
Work Location: In person

Application deadline: 2025-07-25