Job Description

The Opportunity Terra Early Learning is a brand new child care center looking for an experienced Marketing Manager to oversee the organization\xe2\x80\x99s marketing activities. As the Marketing Manager, you will develop and implement strategies to establish the school\xe2\x80\x99s community presence and refine it moving forward. This position also manages brand position externally within our community of families, and ensures tone of voice is aligned with our school\xe2\x80\x99s philosophy, culture, and objectives. The mission of the Marketing Department is to build, launch, and maintain a strong and consistent brand personality that represents our culture, ethics, and vision for early childhood education. The Role As the Marketing Manager, you will: \xc2\xb7 Develop a strong understanding of Terra\xe2\x80\x99s school culture, and what differentiates us from other early learning centers. \xc2\xb7 Develop and manage marketing plans and advertising strategies that align with Terra\xe2\x80\x99s philosophy and culture to reach objectives. \xc2\xb7 Manage multiple marketing channels to maximize reach and engagement. \xc2\xb7 Create and curate content for our social media channels. Track and report on social media insights and analytics regularly. \xc2\xb7 Execute strategized email marketing campaigns for new and existing students to drive enrollment and event sign-ups. \xc2\xb7 Organize and plan outreach events to promote the school by identifying, assembling and coordinating requirements. \xc2\xb7 Present Terra authentically and establish relationships with the online community by engaging and responding to them in a timely manner. \xc2\xb7 Create strategies for growing and nurturing our community. \xc2\xb7 Provide up-to-date information on our programs offered to students. \xc2\xb7 Work closely and meet weekly with the leadership team and educators to refine marketing strategies. The Qualifications The Marketing Manager has: \xc2\xb7 A Bachelor\xe2\x80\x99s degree or diploma in business, marketing, communications, or related degree combined with strong communications, and marketing experience. \xc2\xb7 Proven work experience as a marketing manager or in a similar role. \xc2\xb7 Experience in digital and video production, technical marketing skills, and creative skills. \xc2\xb7 A minimum of 3 \xe2\x80\x93 4 years experience in marketing and social media. \xc2\xb7 Demonstrate excellent writing, grammar, and content creation skills. \xc2\xb7 Excellent verbal and written communication skills. Fluent in both English and Mandarin is an asset. \xc2\xb7 Ability to thrive in a creation, growth-stage environment. Highly resourceful team-player, with the ability to work independently. \xc2\xb7 Well-organized, adaptable, flexible, and maintains effectiveness when experiencing major changes in work tasks. \xc2\xb7 Possess excellent time management skills and has the ability to prioritize and multitask. \xc2\xb7 Demonstrates strong attention to detail and is results-oriented. \xc2\xb7 Actively participates as a member of the team toward the completion of goals and towards a positive and professional workplace. \xc2\xb7 Have experience in managing social media channels, such as Instagram, Facebook, LinkedIn, Red app. \xc2\xb7 Possess an entrepreneurial spirit, is self-motivated, takes initiative, and continuously achieves great results. \xc2\xb7 Forward-looking thinker, who actively seeks opportunities and proposes solutions. \xc2\xb7 Problem-solving, thinking critically and in an integrated manner while presenting innovative ideas. \xc2\xb7 Have a passion for building and maintaining relationships. \xc2\xb7 Have knowledge and prior experience using marketing platforms for social media scheduling (Meta Business Suite, Later) and others such as WordPress, Google Ads, Facebook and Instagram Ads, Mailchimp, and graphic design tools like Canva or Adobe Photoshop/Illustrator. \xc2\xb7 Experience with content management systems, marketing platforms, media monitoring, publishing tools, and SEO. Commitment \xc2\xb7 Full-time, Permanent. \xc2\xb7 40 hours per week. \xc2\xb7 Some evenings and weekends will be required. \xc2\xb7 Estimated start of position in winter 2023. The Perks Some of the industry-leading benefits you will receive working at Terra Early Learning: \xc2\xb7 Salary commensurate with education and experience. \xc2\xb7 Extended health and dental benefits. \xc2\xb7 Vacation pay. \xc2\xb7 Five paid sick days annually. \xc2\xb7 Public and bank holidays and holiday increase with service and seniority. \xc2\xb7 Professional Development Budget. \xc2\xb7 Growth Mindset Environment. Job Types: Full-time, Permanent Salary: $20.00-$35.00 per hour Benefits:

• Casual dress
• Discounted or free food
• Extended health care
• On-site parking
• Paid time off
• Vision care

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Richmond, BC V6V 2N9: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Are you legally able to work in Canada?

Education:

• Bachelor\'s Degree (preferred)

Experience:

• Marketing: 2 years (required)

Work Location: In person