Job Description

The Marketing & Event Specialist plays a central role in the execution and coordination of FBA's marketing strategies and events. This position is responsible for managing all external communications, digital campaigns, marketing placements, and supporting the implementation of key projects across the organization. The ideal candidate is a proactive, creative, and tech-savvy professional with a passion for storytelling, branding, and organized execution.



This role supports major initiatives including the FBA Conference & Awards, industry masterclasses, government-funded proponent projects as well as regular association operations. By taking ownership of core marketing and event logistics, the coordinator will help drive revenue-generating activities while increasing operational efficiency.



This is a full-time, 1.5-year contract position with the potential for renewal based on funding and performance.

Responsibilities

Marketing & Communications

Manage all FBA digital communications, including social media, newsletters, and e-blasts.

Create and execute marketing placements and campaigns.

Design marketing assets (digital and print) for events, programs, and member engagement.

Assist in website maintenance, page creation, and troubleshooting as needed.

Support the development and delivery of the FBA marketing plan, including the Annual Conference strategy.

Event Coordination

Assist with planning, promotion, and execution of all FBA-hosted events, including conferences, training sessions, and stakeholder meetings.

Set up and manage event registration platforms (Zoom, Member 365, AddEvents).

Coordinate speaker logistics, digital materials, and follow-up communications.

Program & Project Support

Support marketing and event activities for funded proponent projects.

Collaborate on project planning and execution, helping to expand FBA's capacity and impact.

Create digital forms, feedback surveys, and registration pages using FBA systems.

Team Collaboration & Reporting

Work closely with the Director of Operations and Executive Director on timelines, deliverables, and reporting.

Coordinate with internal staff to ensure consistent messaging and brand alignment.

Provide marketing performance insights and campaign reporting when required.

Qualifications

Education:

Bachelor's degree or diploma in Marketing, Communications, Event Management, Business Administration, or a related field.

Experience:

Experience in a marketing, communications, or event coordination role.

Experience working in a not-for-profit, association, or food & beverage sector considered an asset.

Proficiency in Microsoft 365 (Outlook, Teams, SharePoint, Forms, etc.) is required.

Experience with Meta (organic & paid ads), Google ads, Zoom Events, website platforms (Wordpress), and design tools (e.g., Canva, Adobe) preferred.

Skills:

Excellent communication and copywriting skills (English; French is an asset).

Strong project and time management abilities with keen attention to detail.

Tech-savvy and comfortable with digital marketing platforms and tools.

Creative thinker with a problem-solving mindset and collaborative attitude.

Ability to work independently and adapt to evolving priorities.

Hours of Operations

- 37.5 hours per week

Salary

- $55000-$70 000 based on experience

Office Location

- Home-based in Atlantic Canada only

Reports To

- The Marketing & Event Specialist will report to the Director of Operations at Food and Beverage Atlantic (FBA).

About Us

Originally incorporated in July 1999, an enterprising group of food processors working together with government, seized the opportunity to create an effective industry association to support continued growth and prosperity of food and beverage manufacturers in the region. FBA continues to expand its activities in key programs



including delivering affordable, accessible food safety and regulatory training programs, innovative and affordable marketing and partnership opportunities and industry conferences. We help lead export trade missions in the United States, Latin America, Asia, India and Europe.