Job Description

Company Description

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Company Name: Binance



Binance is the global blockchain company behind the world\xe2\x80\x99s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

We are looking for a Marketing and Community Manager to join our Binance Labs team. You will be responsible for planning and executing marketing strategies, content and editorials, developer community operations, social channel operations, and value creation support for portfolio projects. The role will work closely with Labs investment deal team and Binance central marketing/ PR team with the aim to increase brand awareness and strengthen Labs community activeness worldwide.

This is a full time remote position and can be based in any location globally (preferred candidates located in Asia time or US zones).

Responsibilities:

• Develop effective marketing and brand communication planning and ultimately expand Binance Labs digital footprint and brand awareness globally across different target audiences.
• Quickly develop a deep understanding of the company\'s products and users; expand growth channels and traffic, and promote brand activities.
• Select appropriate media according to respective strategic purposes; build rapport with tech, finance, and crypto related media, both traditional and digital.
• Create contents and incorporating SEO best practices into writing to expand outreach.
• Innovate new ways to increase brand awareness and keep up to date on modern marketing trends.
• Coordinate AMAs, webinars and offline events as well as revamp official social channels/ webpage to activate Binance Labs developer community and share Binance know-hows.
• Provide marketing and PR related value creation support (e.g., marketing plan advisory, media connections, etc.) as needed by portfolio projects.

Requirements:

• 5-7 years of marketing and communications experiences within the fintech/ VC/ blockchain space.
• Native level proficiency in both written and spoken English. Strong in communications and language expression capability (comfortable with hosting/ facilitating community events).
• Content creation and/or editorial experience (in news, tech, finance preferred).
• Proven track record in managing communities in the web3 space, preferably with developer relations experiences
• Strong comprehension ability in finance and technology related topics; Understanding and experience in blockchain technology is a plus.
• Fundamental understanding of web traffic metrics, analytics and content optimization.
• Experienced in media interaction and relationship development.
• Self-driven and strong sense of ownership.

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

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