Job Description

This is an exciting opportunity to work at the Squamish Public Library developing marketing and communications to promote the Library's programs, services, and impact in the community. This role supports in the management of social media, external communications, marketing, and plays a vital role in advancing the visibility of the library. A small portion of each week (roughly 10%) will include public facing customer service.

Who you are:

You are a talented and enthusiastic individual who has a passion for all things communications: marketing, graphic design, PR, social media, content creation, and more. You are also incredibly organized, able to shift priorities as required, able to take direction, and have excellent customer service skills.

Who we are:

The Squamish Public Library is the leading provider of literacy resources that enrich, engage, enlighten, and inform our diverse population. Our friendly, small-town setting, spectacular natural environment, thriving arts, culture and heritage scene, and world-class recreational opportunities offer an incredible live-work-play lifestyle that few places can beat. We are dedicated to employment equity and a workplace reflective of the diversity of our community.

Think you would be the perfect fit?

Then come and join the team to deliver outstanding service at the Squamish Public Library! On top of the hourly rate - $33.81-36.94 the position also offers a four-day work week, vacation time and benefits.

GENERAL SUMMARY

Reporting to and working closely with the Programming and Outreach Coordinator, the Marketing and Communications Assistant will support in the development and execution of marketing initiatives for the Squamish Public Library. In close consultation with other library staff, oversees the digital presence and voice of social media channels, and creates engaging print and digital promotional materials. The incumbent will also be responsible for the timely design and production of user-friendly, effective, and appealing materials including guides, signage, invitations, forms, reports, and various other materials. The successful candidate will be a detail-oriented individual who is effective in both oral and written communication. Excellent customer service and collaborative team skills are essential to this role.

The Squamish Public Library seeks to be a forward-facing organization that is capable of rapid adjustments to changing circumstances. While this job description is intended to reflect current responsibilities, the library system, and the incumbent each recognize that future organizational and service changes will affect services. The job description accurately reflects the level of responsibility and the skills that will be required.

The Squamish Public Library retains the right to shift responsibilities amongst staff paid at the same level as each other.

KEY RESPONSIBILITES

Marketing, Communications and Digital Engagement:

In close consultation with the Programming and Outreach Coordinator, plans, designs, and creates a wide variety of marketing, promotional, and communications materials and campaigns that communicate the value and variety of the Library's services, collections, and programs for print and digital.

Creates engaging digital content including written posts, graphics, and videos using tools such as smartphones, cameras, design apps, and video editing software.

Stays current on trends and innovations in marketing, technology, and digital engagement, and recommends new tools and approaches aligned with the Library's strategic goals.

Attends and documents Library and community events to gather content for newsletters, reports, and online promotion.

Communicates regularly with programming team on event bookings and programs to promote and market.

Creates and sends bi-weekly Library email newsletter, works to increase subscriber base, and uses email metrics to increase click and opening rates.

Helps support and maintain design standards for Library marketing and communication materials.

Performs related duties as assigned by the Director of Library Services or designate.

Website and Social Media:

Assists in the development, coordination, and execution of the Library's social media strategy in accordance with the Library's social media policy.

Manages and monitors the Library's social media accounts, ensuring timely, relevant, and engaging content across platforms.

Maintains statistics and creates and develops initiatives and campaigns for social media to engage followers on channels to attract new audiences.

Supports in the maintenance and enhancement of the Library website, including content creation, content management, and minor website development tasks.

Library Service Desk/General Library Support:

Provides high-quality customer service at the public service desk, including circulation, reference, and reader's advisory services.

Check-in and check-out of Library materials.

Registers new patrons into Library database and updates patron records.

Provides information to patrons regarding charges to their accounts and library policies.

Instructs patrons on how to use online catalogues and self-checkout machine.

Opens and closes the library when required and follows all relevant opening and closing procedures.

Assists library users with locating materials in the library catalogue, accessing the library's digital resources, and use of both public internet computers and personal electronic devices.

Provides information on library programs and services.

Performs other duties as assigned which are directly related to the major responsibilities of the job.

REQUIRED KNOWLEDGE, SKILLS & ABILITIES

Displays a strong commitment to customer service excellence with outstanding interpersonal and communication skills, and the ability to deal with people in a professional and friendly manner.

Strong communications and marketing knowledge including:

o Proficiency with web tools and design software (WordPress, Canva, Adobe, Canva).

o Familiarity with social media and newsletter tools for libraries and organizations.

o Understanding of best practices for content creation and graphic design for print and web.

o Social media and newsletter management.

o Excellent copywriting and proofreading skills.

Detail-oriented with excellent organizational skills; must possess the ability to plan, prioritize and perform multiple concurrent duties with deadlines.

Must have confidence in decision-marking, be a self-starter, and can work independently under supervision of Programming and Outreach Coordinator.

Familiarity with project management tools, e.g. Planner, Asana, Trello.

Adaptable and flexible in a changing work environment; demonstrates curiosity, initiative, and resilience.

Demonstrates discretion and maintains confidentiality.

REQUIRED TRAINING, EDUCATION & EXPERIENCE

Post-secondary diploma in graphic design, communications, marketing, or a related field.

2-years' minimum related experience in communications including marketing, media relations, social media, and public relations.

1-year minimum customer service experience.

Knowledge of library policies, programs, services, and plans, and a broad knowledge of the community considered an asset.

An original Police Information Check, including Vulnerable Sector Check, satisfactory to the employer will be required before starting in this position.

OR

An equivalent of education, training, and experience.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. This is a general list of responsibilities, duties, and skills required of personnel so classified. Limited travel may be required to attend conferences, programs, or events outside the library.

Current Hours of work:

28 hours per week, four-day week schedule. This role may require some evening or weekend hours to attend library events.

Salary:

$33.81-36.94 per hour

To apply:

Please submit a detailed resume and cover letter outlining experience and qualifications by September 2, 2025 at 5:00PM, to libraryjobs@squamish.ca.

As an equitable and inclusive employer, we value diversity of people to best represent the community we serve and provide excellent service to our patrons. We strive to attract and retain passionate and talented individuals of all backgrounds, demographics, and life experiences. If you require any adjustments to enable participation at any stage of the recruitment process, please contact in confidence libraryjobs@squamish.ca and include Accessibility in the subject line. While we thank all applicants for their interest, only those selected for an interview will be contacted. and engage our target audience.

Duties

Assist in the creation and execution of multichannel marketing campaigns, including digital, print, and social media. Conduct research to support content creation and marketing strategies. Collaborate with the marketing team to develop engaging content for websites, blogs, social media, and email marketing. Utilize SEO best practices to optimize content for search engines and improve online visibility. Manage social media accounts, including creating posts, monitoring engagement, and analyzing performance metrics. Support advertising sales efforts by creating promotional materials and assisting with campaign management. Utilize Adobe Creative Suite to design graphics and visual content for various marketing channels. Monitor and analyze campaign performance using tools such as Google Analytics and provide insights for improvement. Assist in managing e-commerce platforms and ensuring product listings are accurate and up-to-date. Help with budgeting for marketing initiatives and track expenses related to campaigns.

Experience

Proficiency in digital marketing techniques including content marketing, email marketing, performance marketing, and B2B marketing. Familiarity with marketing automation tools and practices. Experience with WordPress for website management and HTML for basic web editing is preferred. Strong copywriting skills with the ability to create compelling content tailored to different audiences. Knowledge of Facebook Advertising, Google AdWords, print advertising strategies, and analytics tools is a plus. Previous experience in research, sales, or product management is advantageous but not required. Join us as we strive to elevate our communications strategy while fostering your professional growth within the field of marketing!
Job Types: Part-time, Permanent

Pay: $33.81-$36.94 per hour

Expected hours: 28 per week

Language:

English (preferred)
Work Location: In person