Job Description

Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you're helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title Marketing Analytics Manager



What is the opportunity?

As Manager of Marketing Analytics, you will be joining the Performance Marketing Centre of Excellence within RBCx to lead the creation and implementation of an ideal analytics framework, supporting several ventures in a startup culture, rich with fast-thinking and a quick-to-market mindset; and also working closely with our teams in Royal Bank of Canada, one of Canada's largest banks.

The ideal candidate should have the interest and ability to take on highly advanced measurement implementations in a hands on fashion. You will work across our portfolio of mobile applications, mobile web applications, desktop web properties, and work within social platforms (e.g., Facebook) to ensure data is accurately captured and actioned appropriately within our marketing analytics platforms (Google Analytics, Google Tag Manager, Appsflyer). With RBCx Ventures being a newer division of RBC, you have the opportunity to create and build upon a foundation that will shape the future growth of our businesses, and RBC.

What will you do?

• Establish and implement proper marketing analytics standards and measurement plans analytical standards across multiple ventures/businesses to ensure all teams are set up for success when it comes to data collection and venture analysis.
• Setup, maintain, and implement all tagging requirements across both mobile app/web and desktop web properties using Google Tag Manager and/or Javascript code
• Provide technical support to internal and partner teams surrounding analytics tagging, data validation and data integration
• Identify and implement all tagging requirements across both mobile app/web and desktop web properties
• Assess and implement growth optimization tools such as Google Optimize, Unbounce and other A/B testing tools to improve & optimize on-site content
• Guide and support key stakeholders in the appropriate implementation and validation of new tagging requirements and fixes, as well as ensuring existing tracking remains intact.

What do you need to succeed?

Must-have

• Readily sharable experience implementing analytical systems regardless of platform.
• 3-5 years of digital analytics implementation or relevant experience
• Experience with Tag Management tools such as Google Tag Manager, Segment, Tealium, others
• Experience implementing web and advertising analytics tools such as Google Analytics 360, Appsflyer, Facebook Analytics, Google Optimize, Google Ads and others
• Hands on experience coding in JavaScript events and jQuery as well as best practices for JavaScript coding
• Paid advertising integrations i.e. App Conversion Events Integrations

Nice-to-have

Bachelor of Science degree in Computer Science, Software Engineering or an International equivalent

Familiarity with front end SPA frameworks such as Angular and React preferred Web application programming experience (PHP, Java, Ruby, etc.) preferred Debugging techniques and tools for front end web development

Project Tracking software experience (Asana, Jira)

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Summary Supports the development and maintenance of scalable data stores that supply big data in forms needed for business analysis. Applies experience and seasoned knowledge, skills, and practices to perform a variety of assignments.

Address: TORONTO, Ontario, Canada

City: CAN-ON-TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: Ventures

Job Type: Regular

Pay Type: Salaried

Posted Date: 2022-09-16-07:00

Application Deadline: 2022-09-30-07:00

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.