Job Description

Reporting to the Manager, Market Insights & Strategy, the Marketing Analytics Associate will support both vendor-led and in-house market research activities, including secondary research, to inform strategic decision-making. The incumbent will bring statistical and coding prowess to compliment the market research team through the analysis of datasets from various sources to support the team's innovative approach to delivering meaningful insights. These insights will be used to evaluate potential opportunities and make recommendations to support decision-making.


The Marketing Analytics Associate will support the marketing team by providing real-time and continuous intelligence using marketing analytics tools such as Google Analytics and Meltwater, among others. This role focuses on supporting tactical activities, processing data to support marketing campaign development and measuring performance, other initiatives. Coursework or experience in marketing analytics and a basic understanding of statistics is required. Membership in CRIC or similar organizations, or prior experience in a market research agency, is an asset.

What You'll be Doing

Campaign Monitoring Data aggregation, exploration and analysis, using tools such as Excel, R, or DisplayR Survey programming and administration Supporting the delivery of in-house marketing research projects (e.g., secondary research, focus groups, ethnographies, surveys, etc.) Performing other related projects, duties and initiatives, as assigned.

About You

You have the skills and knowledge to work with an increasingly

diverse student and staff population

as well as a proven commitment to

anti-oppression, equity, and inclusion

.


You bring the ability to assemble,

analyze

and clearly present insights based on

complex data

, along with actionable recommendations.


Your excellent

writing skills

give you the ability to prepare concise, formal reports and presentations with a high level of clarity.


You bring excellent

communication

and

presentation skills

which enable you to deliver clear and precise analysis to senior College leaders.

The successful candidate will also meet the following qualifications:

4-year bachelor's degree (or 3-year diploma/degree + a post grad. certificate and some professional certifications) in Data Science, Statistics, Analytics, Business Administration, Marketing, or a related field + Coursework in project management is an asset
+ Technical training with SQL, Python or R
+ Technical training with data visualization tools such as Power BI, Tableau or similar
Minimum of 1-2 years experience in professional / corporate environment using data analysis tools like Excel; SQL, Python or R. Understanding of market research methods and statistical concepts Familiarity with assembling, analyzing data from disparate sources Experience in an agency environment is an asset Experience with SPSS, DisplayR or similar programs is an asset Questionnaire writing and survey programming (Qualtrics) is a bonus Knowledge of marketing analytics tools (e.g., Google Analytics, Cision, BrandWatch, Meltwater, etc.) is preferred

Who We Are

Every member of the Sheridan community is passionate about the transformational role we play in people's lives. Our strategic plan, Sheridan 2027: Forging the Future (https://www.sheridancollege.ca/sheridan2027), charts a path towards a new ground-breaking model of higher education that reshapes post-secondary education and better prepares students for the future. We are committed to demonstrably advancing equity, diversity, and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses, we're making meaningful strides towards developing an equitable and inclusive community.


For more information, visit: Why Work at Sheridan

Other Details

Faculty/Department

: Communications, Public Affairs and Marketing

Campus Location

: Trafalgar (may be assigned activities at any Sheridan campus).

Work Categorization

: Hybrid | Combination of on-site (at least 3 days/week) and remote work

Reference #

: J0125-0759

Employee Group

: Administrative

Payband

: NH

Salary Range

:$55,558 - $69,447

Application Deadline

: March 7, 2025

Application Details:

This is a temporary position that may continue up to February 26, 2027.



Sheridan is deeply committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Mississaugas of the Credit First Nations, Anishinaabe Nation, Huron-Wendat and the Haudenosaunee Confederacy. Sheridan is situated on these lands, and it is our collective responsibility to honour and respect those who have gone before us, those who are here, and those who have yet to come. We are grateful for the opportunity to be working on this land.


Sheridan values the diverse and intersectional identities of its students, faculty, and staff. Sheridan regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. Sheridan seeks applicants who embrace our values of equity, anti-racism, and inclusion. As such, we encourage applications from qualified candidates who have been historically disadvantaged and marginalized, including those who identify as First Nations, Metis and/or Inuit/Inuk, Black, members of racialized communities, persons with disabilities, women and/or 2SLGBTQ+.


Sheridan will provide job applicants with accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. To request accommodation, please contact Human Resources.



You may be asked to provide copies of your educational credentials at the time of interview. Upon hire, we require official confirmation of educational credentials and Canadian equivalency assessments, if applicable.