Job Description

About Us

AP Lawyers is a leading and innovative family law firm based in Toronto and Pickering, ON, with a reputation for delivering skilled, compassionate, and results-driven legal services. We're seeking a

Marketing Director

to lead our marketing strategy, strengthen our brand presence, and use data-driven insights to fuel growth and client engagement.

This senior role is ideal for a marketing leader who thrives at the intersection of strategy, creativity, and analytics, and who is ready to shape the future of AP Lawyers' marketing efforts.

Overview

The Marketing Director will oversee the firm's marketing initiatives across all channels, ensuring alignment with business objectives and the unique needs of family law clients. Using data from our CRM system (GHL), you will guide strategic decision-making, optimize client engagement, and elevate our brand in a competitive marketplace.

Key Responsibilities

Strategic Marketing Leadership

Develop and implement comprehensive marketing strategies to expand brand visibility and strengthen AP Lawyers' market position. Partner with the leadership team to align marketing activities with firm growth objectives.

Digital Presence & Website Management

Oversee the continuous development, optimization, and maintenance of the firm's website to ensure it reflects our brand and generates client leads. Ensure SEO and content strategies drive high visibility and engagement.

CRM & Data Management

Lead the effective use of our CRM (GHL) for client segmentation, lead tracking, and campaign automation. Ensure the integrity, accuracy, and usefulness of data collected.

Analytics & Insights

Track and analyze marketing performance across campaigns, channels, and platforms. Deliver actionable insights and regular reports to guide leadership in making informed business decisions.

Campaign Design & Optimization

Plan and execute multi-channel campaigns (PPC, social, email, events). Optimize campaigns using data to maximize ROI, engagement, and lead conversions.

Client Engagement & Retention

Design and implement retention strategies that build trust, loyalty, and long-term client relationships. Personalize communications to enhance client experiences.

Branding & Creative Oversight

Ensure consistent brand identity across all touchpoints, including graphics, collateral, and promotional materials. Lead creative projects and support content development for digital platforms.

Market & Competitive Research

Monitor competitor activity and industry trends to identify opportunities for differentiation. Use insights to position AP Lawyers as a thought leader in family law.

Innovation & Growth

Stay current on emerging marketing technologies, CRM advancements, and best practices. Introduce innovative approaches to keep AP Lawyers ahead of industry standards.

Qualifications

Post-secondary education in Marketing, Business Administration, Communications, or a related field. 3+ years of progressive experience in marketing leadership, preferably within professional services or the legal industry. Proven expertise in marketing strategy, digital campaigns, and brand development. Strong proficiency with CRM systems (GHL preferred), Google Analytics, and digital marketing tools. Exceptional leadership, communication, and project-management skills. A creative, analytical, and results-oriented mindset.

Why Join AP Lawyers?

Be part of a mission-driven law firm committed to fighting fiercely, advising honestly, and supporting families with compassion. Competitive compensation and performance bonuses. Flexible work model with a balance of remote and in-office collaboration. A respectful, inclusive, and innovative culture that values family and community. The opportunity to make a tangible impact in shaping the future of a fast-growing boutique family law firm.

Ready to Apply?

If you're a strategic thinker with the creativity and drive to take AP Lawyers' marketing to the next level, we'd love to hear from you.

Please submit your:

Cover Letter Resume Portfolio or examples of past campaigns (if available)
Job Type: Full-time

Pay: $50,000.00-$65,000.00 per year

Benefits:

Dental care Extended health care Life insurance On-site parking Paid time off Vision care Work from home
Work Location: Hybrid remote in Pickering, ON L1V 3P2