Job Description

At American Express, our culture is built on a 175-year history of innovation, shared and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role?
The Marketing Analyst - Marriott Acquisition will be responsible for managing new Cardmember acquisition for the American Express Marriott co-brand portfolio. As a key strategic partnership, the Marriott portfolio is an integral part of Amex Canada's product line strategy, and this role will offer a unique opportunity to influence the future success of Amex Marriott co-brand acquisition. With a strong focus on driving profitable card acquisition growth, it's an exciting time to join the Marriott Acquisition team!
Working closely with both external partners and internal stakeholders, the successful candidate will lean on their relationship-management skills, analytical skills and loyalty subject matter expertise to push innovation and differentiation, while maintaining a continued mandate to drive card acquisition.
Responsibilities will include:
Portfolio Acquisition Management
Serve as the subject matter expert for Amex Marriott co-brand cards (Consumer & SBS).
Monitor, analyze and clearly communicate portfolio acquisition performance across key marketing channels.
Collaborate with stakeholders to develop the annual marketing strategy and acquisition plan.
Lead the execution of key strategic initiatives and campaigns across all acquisition channels to support overall acquisition objectives.
Manage the marketing budget and allocation of spend across channels/tactics.
Monitor internal and external trends to help inform acquisition strategies.
Understanding of current regulatory environment, maintaining focus on effective and responsible customer engagement/acquisition tactics.
Partner/Stakeholder Management
Partner with Marriott to align and deliver on key priorities and objectives.
Influence and collaborate with external and internal stakeholders to gain buy-in on key projects and campaigns.
Prepare and present business updates and performance reviews to internal and Partner teams.
Campaign/Channel Management
Manage end-to-end delivery of marketing campaigns, from concept to execution.
Collaborate with creative agencies, internal stakeholders and the Partner to develop winning marketing strategies.
Analyze quantitative and qualitative data to develop and recommend best practices to improve campaign performance.
Minimum Qualifications
University degree in Marketing / Business / Commerce, or equivalent combination of education and business experience.
Minimum 2-year experience in an equivalent marketing position.
Experience in digital marketing and/or partner management considered an asset.
Strong analytical skills with proven ability to derive insights from complex data.
Demonstrated ability to collaborate and influence cross-functional teams and external partners.
Excellent communication skills with experience presenting to peers and senior leadership.
Highly organized with the ability to manage multiple priorities in a fast-paced environment.
Strong attention to detail, with a focus on quality.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the "Prohibited Grounds"). If you have a disability and need accommodation, please speak with the Recruiter for more information.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Skills Required