Job Description

Position:
Digital Marketing Analyst
Reports to:
People Manager, Brand & Marketing
Position Term:
Full Time Permanent
Primary Location:
Mississauga, Ontario, Canada
Workplace Type:
Hybrid
Job Purpose
We're looking for a data-driven, curious, and strategic Digital Marketing Analyst to join our Growth team. In this role, you'll be the analytical powerhouse behind our performance marketing efforts--turning data into insights, and insights into action. You'll work cross-functionally with marketing, product, and data teams to optimize campaigns, uncover growth opportunities, and drive measurable impact across digital channels.
Responsibilities
Data Collection + Analysis

• Analyze performance across paid and owned channels (e.g., Google Ads, Meta, LinkedIn, programmatic, website) to identify trends, opportunities and areas for optimization
• Develop and maintain dashboards and reports to track KPIs, campaign performance and ROI
• Conduct customer segmentation and cohort analysis to inform targeting strategies
• Partner with data teams to ensure accurate tracking and attribution across platforms
• Monitor funnel metrics (traffic, conversion rates, CAC, LTV) and provide actionable insights
• Identify trends and opportunities for growth through analysis of complex datasets
• Create best-practice reports based on data mining, analysis and visualization
• Evaluate internal systems for efficiency, problems, and inaccuracies, and develop and maintain protocols for handling, processing and cleaning data

Cross Collaboration:

• Work closely with Growth channel managers to understand their analytics and experimentation needs, including critical metrics and KPIs, and deliver actionable insights to relevant decision-makers
• Proactively analyze data to answer key questions for stakeholders or yourself, with an eye on what drives business performance, and investigate and communicate which areas need improvement in efficiency and productivity

Budget Analysis

• Analyze business proposals and new initiatives to determine their financial feasibility and impact on the budget.
• Provide insights on how to allocate resources effectively and contribute to long-term strategic financial planning.
• Support forecasting, budgeting, and scenario planning for digital campaigns.
• Conducts cost-benefit analyses to determine best strategy with funds allocated.
• Gathers historical data, industry trends and predictive index to build proposals for fund requests.
• Estimates and forecasts future financial need and supports programs with financial analytics.
• Monitors and reports performance against plans to ensure that contractual, cost, and schedule objectives are met.
• Forecasts and tracks financial results throughout the year to meet budget projections.
• Organizes budget templates and data in a clear and intuitive manner.
• Helps identify financial or operating risks associated with the execution of the contract or project.
• Provides project summary status reports to management as required or requested.

Tracking and Optimization:

• Develop and implement comprehensive tracking strategies for all paid media campaigns across various platforms (Google Ads, Meta Ads, etc.). This includes the proper configuration of conversion actions, audience segments, and event parameters to ensure accurate data collection and reporting.
• Oversee the implementation and maintenance of marketing tags, pixels, and floodlights using a Tag Management System (TMS) like Google Tag Manager. This involves troubleshooting tag firing issues, ensuring data integrity, and collaborating with development teams to deploy necessary code changes.
• Work closely with website developers, agencies and product teams to define and configure a robust data layer. This includes mapping user interactions and key events to be captured by tracking tags, enabling advanced audience targeting and conversion attribution.
• Establish and maintain a consistent framework for conversion attribution, ensuring that paid media efforts are accurately measured and credited for their contributions (attribution model) to WVC goals. Regularly audit conversion data and reporting to identify discrepancies and provide recommendations for improvement.
• Manage the seamless integration of tracking data across various marketing and analytics platforms. This includes setting up pixels, events, triggers and connecting data sources (CDP, GA360), and ensuring data flows correctly between systems to create a unified view of the customer journey.

Qualifications

• Degree/Diploma in Business, Math, Statistics, Economics or another quantitative field
• 5 years+ of relevant experience in digital marketing analytics, performance marketing or growth strategy
• Experience with enterprise-level marketing technology, such as Adobe marketing tools
• High proficiency in Adobe Analytics, and other analytics tools (Google Analytics, Looker, Tableau)
• Hands-on experience with marketing platforms (Google Ads, Meta Business Manager, Google Tag Manager, etc.)
• Strong understanding of attribution models, conversion tracking and multi-touch funnels
• Strong SQL skills and experience working with large datasets
• Excellent communication skills--able to translate complex data into clear insights
• Demonstrated organizational, interpersonal, communication, and analytical skills
• Experience working with customer journey management an asset

Why Consider Us?

• Our competitive compensation & benefits include:

• Health Spending Account
• Up to 6% matched pension contributions
• Parental leave top-up
• Generous paid vacation, sick days, wellness and personal days
• Office closed extra days before long weekends (6x/year)

• World Vision Canada has consistently been awarded Canada and GTA top employer awards.
• We are Canada's largest development, relief, and advocacy non-profit organization.
• We embody an Agile mindset here.

#LI-Hybrid

Skills Required