Job Description

Purpose & Overall Relevance for the Organization:
The Manager, Performance Marketing plays a critical part in helping adidas Canada achieve aggressive traffic, revenue and business growth goals. This role will create and execute our performance marketing strategy in order to drive qualified traffic to our eCom and DTC businesses while collaborating closely with cross-functional teams to influence the consumer journey for higher conversion.


Key Responsibilities:

• Build and manage effective and efficient strategies that achieve strong ROAS in digital channels including, but not limited to: paid search, paid social, affiliate marketing, programmatic and display.
• Develop complementary approaches that support the brand consideration layer (through storytelling and product exposure) and purchase intent layer (through sophisticated retargeting and lower funnel tactics).
• Manage agency and partner relationships. Consistently push to deliver programs that innovate and achieve higher than industry average results.
• Lead the development of analytic frameworks that provide a clearer understanding of share of search, attribution amongst digital channels, audience propensity and ongoing tracking of channel improvements.
• Stay on top of data, targeting and automation trends that will move the needle on operations and spend efficiencies such as dynamic ad units, machine learning and AI.
• Plan and manage the performance marketing budget to meet traffic and revenue targets.
• Tight collaboration with eCom team to influence post-click experiences that drive conversion growth
• Work with CRM team to lead adiclub app download growth strategy

Knowledge, Skills and Abilities:

• Solid understanding of performance marketing channels, technology and analytics that is also current with an ever-changing digital landscape.
• Strong interpersonal/communication skills and high level of strategic thinking.
• Superior writing, research, presentation and project management skills.
• Ability to manage, collaborate and/or influence cross-functional groups, team members and senior stakeholders, both based within Canada as well as outside of the market.
• Broad understanding of and passion for the sports and fashion/entertainment industry not required but an asset.

Key Relationships:

• Global/North America Zone teams
• VP Marketing
• Ecom team/VP ECom
• CRM Manager
• Digital Partnerships Manager
• Digital Marketing Operations Manager
• Brand Communications team
• Retail Marketing team

Requisite Education and Experience / Minimum Qualifications:

• College Diploma or University Degree in a relevant field.
• 5-8 years’ industry and / or relevant work experience
• Experience with digital marketing platforms such as:
  • Facebook Ads Manager
  • Snap Ads Manager
  • Google Ads Manager
  • Search Ads 360
  • DV360
  • Google My Business
  • Adobe Analytics
  • Google Analytics
  • Amplitude
  • Appsflyer
  • Salesforce Marketing Cloud
  • Confluence
  • Smartsheet
  • Tableau
  • Datafeedwatch
• English Language is must and French proficiency is an asset.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.

• CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve. COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents. Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.


JOB TITLE:
Manager, Performance Marketing

BRAND:
adidas

LOCATION:
Woodbridge

TEAM:
Marketing & Communications

STATE:
ON

COUNTRY/REGION:
CA

CONTRACT TYPE:
Full time

NUMBER:
473730

DATE:
Aug 9, 2022