Job Description

About rennie & Our Culture
We are real estate at its thoughtful best. For more than 40 years, we have led the industry by approaching real estate as a means to build better communities and improve lives.

Integrated under rennie are developer services, consumer services, advisory services, rennie foundation and rennie museum. Founded on a people-first culture, we foster a supportive and collaborative environment between our inhouse Intelligence, Technology, Conveyance, Finance, Marketing, Brand, and Advisor Teams. Together, we drive each other\'s collective success.

Our head office team of 120 and our growing team of 200+ Realtors, work seamlessly to deliver exceptional experiences and services. Whether our clients are buying a home, selling a home, or building a community, they can depend on the rennie team to bring expert knowledge and insight.
About the Opportunity The Senior Manager, Product Marketing develops and executes product marketing campaigns targeted to both internal and external audiences, and collaborates with internal teams during the development of new products, advocating for consumer experience and needs.
Duties and Responsibilities:

• 
  Leads strategic direction and execution of multi-channel marketing campaigns for new product launches to fuel engagement and reach business goals.
• Establishes clear campaign KPIs and measures of success based on data and business goals, reporting on results and providing next step recommendations based on data outcomes.
• Develops a strong understanding of customer needs/insights, the competitive landscape, and trends to inform product positioning and improve engagement with products.
• Builds detailed project plans establishing campaign goals, product positioning, key messaging, target audience, timelines, distribution channels and creative briefs.
• Executes the Product Marketing Strategy and optimize based on campaign results.
• Leads initiatives to test and refine new marketing approaches and channels to effectively reach audiences.
• Translates product attributes into high-quality client-facing marketing assets and collateral (including emails, one-pagers, videos, and usage guides) to drive product adoption and usage.
• Analyzes campaign performance and product usage to extract key insights to optimize campaigns and inform future campaign tactics.
• Reports findings back to the product team and leadership.
• Briefs creative partners (both internal and external) on project requirements based on campaign strategy.
• Collaborates with the technology team or other internal product development teams early on in new product ideation to ensure new product solutions are successfully positioned, enabled and launched with a laser focus on consumer needs.
• Conducts consumer research in order to understand their needs and pain points in order to effectively advocate for user experience.
• Influences product roadmap with informed suggestions focussing on optimizing and streamlining the customer journey.
• Conducts post-mortems after each launch to ensure key learnings are summarized to inform future campaigns.
• Develops campaign budgets to achieve desired results and ensure the campaign is executed within the approved amount.
• Champions rennie\xe2\x80\x99s Podium product, optimizing over time in order to maximize utility for other teams.
• Educates other team members on new products as needed.
• Establishes key metrics and collaborate with the technology team to build reporting dashboards in order to measure and report on metrics.

Desired Skills/Experience:

• 
  Bachelor\xe2\x80\x99s degree (B.A./B.S.) in marketing, communications or related field
• 8+ years related experience in marketing, product marketing, brand management or communications
• Commitment to excellence and high standards
• Demonstrated ability to plan and organize projects
• Excellent written and oral communication skill
• Ability to manage priorities and workflow
• Acute attention to detail
• Proven ability to handle multiple projects and meet deadlines
• Ability to deal effectively with a variety of individuals at all organizational levels.
• Creative, flexible, and innovative team player
• Ability to take initiative, work independently, and as a member of various teams
• Versatility and a willingness to work within constantly changing priorities with enthusiasm
• Good judgement with the ability to make timely and sound decisions
• Can work under pressure while maintaining a good sense of humour

Compensation and Benefits:

• Competitive salary based on experience and expertise
• Extended medical, dental, and healthcare benefits, including mental health benefits
• In addition to statutory holidays, salaried team members enjoy paid vacation time and our office also closes between Christmas Day and New Year\'s Day, as business allows.

How to Apply: Are you interested in working for an industry leader alongside an amazing team? Please apply here: https://bit.ly/3Y55egj
We thank all candidates for their interest, however, only select individuals will be contacted.
I can\xe2\x80\x99t be me unless I let you be you. - Bob Rennie At rennie, we understand that experience comes in many forms. We don\xe2\x80\x99t just accept differences, we celebrate them. We\xe2\x80\x99re proud to hire from a variety of backgrounds and are dedicated to adding new perspectives to our team.
rennie is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment regardless of race, colour, citizenship status, national origin, ancestry, sex, gender (including gender expression and gender identity), sexual orientation, age, weight, religion, creed, disability status, or any other basis prohibited by law.
For more information, please visit: https://rennie.com/about