Job Description

Points, a Plusgrade Company, is a trusted partner to the world\xe2\x80\x99s leading loyalty programs, leveraging its unique Loyalty Commerce Platform and analytic expertise to build, power, and grow a network of ways members can get and use their favourite loyalty currency. Our platform combines insights, technology, and resources to make the movement of loyalty currency simpler and more intelligent for nearly 60 reward programs worldwide. Founded in 2000, Points is headquartered in Toronto with teams operating around the globe. Points was acquired by Plusgrade in 2022, making the combined companies the global leaders in ancillary revenue for the travel industry.


Role
Points is looking for a Manager, Partner Marketing to join our global Marketing team. This is a contract role, based in our Toronto office, servicing the Americas region. An opportunity for growth where you will be one of the first leaders on the ground supporting this exciting expansion into a key strategic growth region for our business.


You will be working closely with your Marketing leaders, Data and Analytic contacts and the Americas Partner Team to support our current in-market clients primarily concentrated in the region. You will be responsible for developing the marketing plan, communication & campaign strategy to drive revenue growth and product penetration for the partner portfolio. This is a growth-oriented role that encompasses loyalty marketing, strategy, client and project management. You will identify the marketing initiatives that best meet the partner\xe2\x80\x99s growth objectives; sell-in and implement the plan & proactively grow the portfolio as a Subject Matter Expert on marketing strategy for the region.


Reporting to the Senior Manager, Partner Marketing, you will work with a dedicated partner team of customer & financial analysts, relationship managers & activation specialists to deliver the best possible campaigns for our partners, driving member engagement and program penetration. You will collaborate with a high calibre, centralized Marketing and Product team, sharing ideas and best practices, and connect with other groups across the organization, ensuring maximum value for our partners.


Responsibilities

• Client-facing role where you will be required to present marketing strategy, key findings, campaign performance to senior stakeholders.
• Developing Marketing strategy tailored to partner objectives that deliver profitable growth.
• Construct, sell-in and implement marketing campaigns for Points\xe2\x80\x99 suite of products.
• Collaborate with internal analytic & insight teams to provide smart business recommendations.
• Collaborate with internal creative and digital deployment teams to develop messaging and tactics that will deliver on performance expectations.
• Championing growth: identifying in-year opportunities, leveraging data-led marketing capabilities and actionable insight to inform LP strategy, tactics & activation and internal best practices.
• Challenging the status quo: identifying new ways of delivering value, simplifying activation & bringing an orientation towards innovative solutions that enable flawless execution.

Qualifications

• Demonstrated experience creating B2C and/or B2B campaigns and proven track record of achieving performance targets.
• 3+ years in a marketing role with proven client services experience.
• Excellent written and verbal communicator with solid presentation/sales skills.
• Experience working with data and analytics to uncover key insights to inform recommendations and the ability to:

• 
  Tailor solutions & inform strategy based on actionable insight
• Build compelling messaging & stories based on business intelligence

• 
  Degree in Business or Marketing preferred.
• Be comfortable working remotely in different time zones, be a self-starter and motivator.
• Must have a valid passport and ability to travel internationally (when safe to do so). This role requires willingness and flexibility to travel whenever business requires up to 20% across the Americas.

Benefits and Perks:

• Flexible hours
• Extra days off
• Extended health care from day one
• Wellness Credit
• RRSP Matching Plan
• Learning & Development
• Free coffee, snacks & drinks
• The best technology
• Company-sponsored activities such as bowling, movies, sports, paintball, and more!

Our Commitment:
Points, a Plusgrade Company is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities.


We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally. All candidates will be provided with feedback regardless if they pass or didn\xe2\x80\x99t pass any of our interview stages. All your information will be kept confidential.