The MIM Manager - Canada serves as one of the Company\xc3\xa2\xc2\x80\xc2\x99s media and integrated marketing experts. Reporting to the Director of Media and Integrated Marketing, the MIM Manager is responsible for the strategy, planning, and implementation of media and maximizing our partnerships with our agencies. Working with the Canada Marketing Commercialization team, they will lead \xc3\xa2\xc2\x80\xc2\x9cmedia to cart\xc3\xa2\xc2\x80\xc2\x9d communication planning. They must understand strategy and activation of eCommerce/retail media, social, media partnerships, influencers, digital and traditional channels to build omnichannel plans. They will interact frequently with senior stakeholders, requiring strategic capabilities, strong influencing and communication skills, and exceptional collaboration.Essential Duties and Responsibilities:
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