Job Description

Global, culturally diverse, inclusive, and innovative - welcome to AMS, where talent is our world. Over the last two decades, AMS has redefined the landscape of talent outsourcing and consulting. From pioneering the concept of RPO to continually revolutionizing how organizations approach talent acquisition, AMS stands as a world leader in the industry.Committed, engaged, and inspired, we feel a real sense of belonging, and all have one thing in common: a real passion for talent. Become part of this world and make a difference with us.https://www.weareams.com/The RoleHybrid in our downtown Toronto officeThe Senior Client Marketing Manager is responsible for developing and implementing integrated, multi-channel campaigns aimed at increasing share of wallet and driving client engagement. This role will partner with the Client Director community and other senior leaders to leverage client insights, understand account challenges, and prioritize strategies.Incorporating Client Director insights and feedback, this role will lead the planning and execution of marketing campaigns that will help to drive client growth, ensuring they are delivered on-time and within budget. The Senior Manager will be accountable for analyzing data to measure campaign effectiveness, tracking performance through key performance indicators (KPIs), and reporting on the project's progress and outcomes to stakeholders. Additionally, this role will provide Client Directors with the necessary information, tools, and materials to effectively communicate marketing campaigns and new products and services to clients.This role will report directly to the Global Head of Business Marketing.Key AccountabilitiesStrategic Planning & Partnerships

• Put the customer at the centre of everything we do and look at ways to enhance their business and drive growth

• Establish strategic partnerships with the Client Director community
• Leverage Client Director insights and account knowledge to understand client challenges and priorities.
• Develop messaging and content that resonates with clients based on feedback received from the Client Director community.
• Collaborate with the Head of Product Marketing to identify white space opportunities and develop and execute campaign plans to promote new products and solutions.
• Work with L&D to ensure the CDs have what they need to effectively communicate the campaigns to clients, solicit feedback from CDs and replicate success
• Partner with Client Directors to acquire client references and successful case studies that can be published.

Campaign Design & Execution

• Build cross-channel, integrated campaign project plans that deliver a quantifiable value and outline campaign objectives, timelines, budget and deliverables.
• Establish key performance indicators (KPIs) and metrics to measure campaign success.

• Lead the end-to-end execution of integrated marketing campaigns across multiple channels on-time and within budget, including email marketing, PR, analysts, social, paid media channels, digital events, etc.
• Lead cross-functional teams to ensure the successful delivery of marketing campaigns, fostering robust communication, alignment and collaboration.
• Proactively identify campaign delays and risks and develop mitigation strategies to maintain project timelines.
• Provide on-going project updates to Client Directors and key stakeholders on campaign status, progress, risks, and insights.
• Monitor project timelines and risk factors throughout the project lifecycle and update project plans as needed.

• Collaborate with L&D to equip Client Directors with the necessary information, tools and materials to effectively communicate campaigns to clients.

Reporting & Insights

• Utilize the 6Sense platform and Salesforce to build reports and track the campaign impact in driving engagement, moving clients down the funnel
• Monitor campaign effectiveness using overall engagement results and pipeline metrics; recommend optimizations and pivots as needed.
• Ensure that lessons learned in one area of the campaign are applied to other channels as appropriate.
• Solicit on-going feedback from Client Directors to refine and enhance campaign strategies and replicate successful initiatives.
• Provide on-going updates and report quarterly on the client marketing dashboard KPIs.

Skills & Experience

• Several years of experience developing and delivering client marketing campaigns
• Proven experience developing and leading multi-channel marketing campaigns within a B2B environment
• Data-driven mindset leveraging data to drive strategy and results
• Proficiency in leading projects and managing resources
• Working knowledge of digital marketing tools and platforms
• Ability to engage, motivate and lead an agile project team to support multiple requests across rapid timelines
• Ability to engage effectively with stakeholders at all levels and in all functions of the organisation and clearly articulate the value of each campaign launched
• Ideas person with a creative lens and a natural at story telling
• Ability to turn complex solutions into simple engaging content that resonates with clients
• Excellent writing skills

OtherWhat you'll get in return:Here at AMS, you have the opportunity to work on projects that integrate across our practice areas, supporting and innovating delivery for our clients. You'll be part of a team with global capabilities and setting a new direction for us in terms of how we creatively solve our clients' most pressing talent-related challenges. You can innovate, disrupt and influence with organizations that want to transform their operations and win the war for talent.What we offer:

• A vibrant, diverse, and collaborative culture with a global mindset
• Exposure, experiences, training, and investments in innovative TA resources
• High value and challenging work
• Flexible working - home working options
• A competitive reward and benefits package

Our culture of inclusion and belonging.
At AMS, different is not just good, it's valuable. As a global organization, we recognize the value of different perspectives and experiences in prompting innovation, sparking creativity, and solving problems. As an equal employment opportunity organization, we do not discriminate against any employee or applicant for employment based on race, Aboriginal peoples, members of visible minorities, sex, age, national origin, religion, sexual orientation, gender identity, persons with disabilities and all other categories protected by law.If you require any accommodations or have any accessibility needs, please reach out via email or make a member of our Talent Acquisition team aware at any time.Share this jobSigning up for a job alert is easy, fast and smart. We will let you know when jobs that fit your search
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