Job Description

Since 1869 we\'ve connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We\xe2\x80\x99re proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.What role will you play? How will you make history with Campbell\xe2\x80\x99s? Apply today!At Campbell Company of Canada, we believe in searching for the best and the brightest professionals at every level and in every specialty who live into our values. The 5 C\xe2\x80\x99s of Campbell \xe2\x80\x93 Care, Character, Collaboration, Competitiveness, Creativity \xe2\x80\x93 demonstrate the best of who we are today and who we aspire to be. Living our values will foster an inclusive, high-performance culture. Our employees act with intention, lead with integrity, and are truly passionate about what they do to bring our purpose to life Connecting People Through Food They Love.We have an exciting opportunity in our Marketing Function. This role is based out of our Mississauga Head Office location (60% in-office, 40% remote).General SummaryIn partnership with the marketing team, sales team and customer partners, responsible for planning, development, and production of integrated Marketing Campaigns, creative assets for assigned brand/product/campaign and Channels brands in support of both Retail and Digital lines of business.Primary Responsibilities:Program Development & Execution Management (60%)

• Lead end to end (E2E) consumer targeted integrated marketing communication for assigned brand(s) \xe2\x80\x93 inclusive of go to market strategy on owned and paid platforms, and always on content (CRM, Social, PR, Brand Website).
• Create an engaging and cohesive voice across all external and internal consumer channels and communications, using best practices, including branded creative content and assets for Commercial team initiatives (marketing, brand channels, Customer Response Management (CRM) etc.)
• Lead communication design guidelines and execution of assets supporting Shopper Marketing, Digital & Social, PR, XM/Sampling, Sell Sheets, website & ecommerce, displays etc.) ensuring consistency of brand look, feel, tone and manner, while also providing recommendations on creative strategy and final execution.
• Work with cross functional teams (Sales, Marketing, Supply Chain, R&D, Commercialization) and agencies/vendors to align on brief and to determine objectives, content strategy and creative deliverables/specs for holistic consumer journey and business needs.
• Prepare and Present effective content strategies and recommendations that align to the business objectives, briefs, insights, budgets, including setting metrics of success (ROI, KPIs).
• Drive for best in class creative, supported by continuous improvement for effectiveness as measures by pre & in-market performance metric.
• Support end-to-end project execution, supporting creative team for photoshoots and filming, including managing Commercial team stakeholders for reviews, approvals, pre-productions, and delivery to media/client lead.
• Participates in Business Team meetings and inputs program performance and forward-looking plan commentary into volume projections and program reporting/scorecard reporting.
• Provide postmortem on all campaigns highlighting key learnings, best practices and new opportunities to bring forward.
• Manages strong relationships with external agencies, motivating inter-agency collaboration and successful delivery high-quality, integrated programs

Annual Planning (15%)

• Supports integrated marketing communications situation assessment and develop 3-year integrated marketing goals that feed into brand and customer strategic plans
• Translates brand strategies into annual go-to-market (GTM) plans, and gain alignment from key stakeholders including Leadership, Brand Teams and the Sales Organization
• Allocates budget across brands and customers to maximize returns to the business
• Inputs into annual Customer plans to help deliver annual revenue targets
• Problem solves against category or organizational challenges to deliver innovative and multidisciplinary solutions that drive the business forward

Administration (25%)

• Manages, tracks, and submits budgets monthly for finance review
• Prepares internal communications of plans and activities, including executive summaries and shares to the broader marketing team
• Accurately reports on a timely basis, program results to Brand and Customer Teams
• Maintenance of Amazon store page, including management and regular updates for M&B, Goldfish.
• Supports Customer Roadshows as required
• Other duties as assigned

Minimum RequirementsEducation: Post-secondary degree or diploma (Business/Commerce preferred)Experience: 1-2 years experience supporting communication elements of sales and marketing campaigns and product launches within Consumer Packaged Goods (CPG) preferred.Skills, Knowledge & Behaviours:

• Emerging critical thinking and problem-solving skills
• Emerging communication & presentation skills
• Emerging organization & leadership skills
• Effective understanding of category, brand and retailer dynamics
• Effective knowledge of all shopper communication channels, including digital, social, and loyalty.
• Effective product & brand strategy knowledge
• Effective proficiency in MS Office & Nielsen Answers
• Strong attention to detail, Creativity, with a strong ability to multitask
• Acts with passion, team-builder, insight-led and data driven, and fosters a fun and engaging work environment.

Compensation Range:The target base salary range for this full-time, salaried position is between $60,000 - $75,000. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation.Why choose Campbell\xe2\x80\x99s for your next opportunity?\xc2\xb7 GREAT PEOPLE: We take our work seriously, but we also celebrate, laugh, and have fun. We are stronger together when we are open, honest, and, above all, real. You are not just a number here, you\xe2\x80\x99ll be a direct contributor to the company\xe2\x80\x99s success and your voice will be heard.\xc2\xb7 HYBRID and FLEXIBLE WORK /PERSONAL TIME OFF: Employees enjoy a combination of in-office and remote working arrangements, personal days, vacation programs and office closure during the Christmas break.\xc2\xb7 COMPETITIVE COMPENSATION: We offer a competitive base salary + bonus potential at every level in the organization. We also provide a Defined Contribution Pension Plan, and support your long-term savings goals through our group Registered Retirement Savings Plan (RRSP), saving and Tax-free Savings Accounts (TFSA).\xc2\xb7 INCLUSIVE CULTURE: \xe2\x80\x9cInclusion and diversity at all levels of the business are critical for achieving our strategic goals. At Campbell, we\xe2\x80\x99re committed to building a winning culture that enhances inclusivity in the workplace and commits to listening to, learning from, and understanding one another in every interaction. We believe that diverse perspectives are a key ingredient in our recipe for success.\xe2\x80\x9d CEO, Mark Clouse\xc2\xb7 PROFESSIONAL and CAREER DEVELOPMENT: Supported by our commitment to talent development, we offer many learning and development opportunities from initial onboarding, regular Lunch and Learns, a library of self-paced learning, external education allowances, mentorship, high-visibility project opportunities and regular feedback.\xc2\xb7 ICONIC BRANDS and CHALLENGING WORK: Work for a company with beloved and iconic legacy brands. Across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and collaborate to innovate and solve the problems they\xe2\x80\x99re passionate about.As an employer committed to employment equity, we encourage applications from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities/expressions. We will accommodate individuals with disabilities through each stage of the recruitment and selection process based on individual need. Please advise us of any needs when your interview is booked and we will do our best to meet them.If you are interested in this opportunity, please submit your applicationThe Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click for additional information.

Campbell Soup Company