Job Description

About Chartered Professional Accountants of Canada Chartered Professional Accountants of Canada (CPA Canada) works collaboratively with the provincial, territorial and Bermudian CPA bodies (PTBs), as it represents the Canadian accounting profession, both nationally and internationally. This collaboration allows the Canadian profession to champion best practices that benefit business and society, as well as prepare its members for an ever-evolving operating environment featuring unprecedented change. Representing more than 220,000 members, CPA Canada is one of the largest national accounting bodies worldwide.
About the opportunity As Manager, Marketing at CPA Canada, you will work cross-functionally with internal stakeholders to develop and implement annual marketing plans supporting strategic priorities for CPA Canada. In addition, you will manage a portfolio aligned to the CPA profession\'s core aspects to deliver innovative and strategic marketing campaigns to increase the value and performance of CPA Canada\'s offerings to its membership.
What you\'ll do In this role, you will:

• Plan, strategize and oversee integrated marketing campaigns (digital, print channels) and related activities (marketing collateral for events and sponsorships) to build awareness and drive engagement of CPA Canada\'s products and services.
• Analyze all marketing data (across channels and media) to measure campaign ROI (identify successes and trends) and communicate to internal business lines quarterly
• Collaborate with internal business lines (Research, Guidance and Support, Corporate Citizenship, Education, International, Tax), internal departmental specialists (media relations, social media) and the Member Development and Support department to identify marketing opportunities and ensure accurate brand positioning.
• Provide leadership and oversee day-to-day activities of one direct report to drive individual and team efficiencies and capacity
• Manage portfolio campaign budgets

What we\'re looking for The ideal candidate will have the following skills and experience:

• A degree in marketing, public relations, communications or other relevant disciplines
• Minimum eight years in a marketing role with experience in digital and traditional marketing and promotions with previous people leadership experience guiding performance of direct reports
• Exceptional written and verbal communication skills, and ability to lead meetings, build consensus among team members, make presentations and provide relevant updates to internal and external stakeholders on a day-to-day basis
• Understand and position CPA Canada\'s offerings in a way that resonates with members, stakeholders and other audiences as directed
• Strategic planning experience is required to assess stakeholder needs, develop an annual marketing plan and create marketing briefs
• Excellent project management skills are needed to manage multiple projects and deadlines across the portfolio
• Experience in digital marketing (content marketing, PPC, social media, email, mobile marketing) is required for executing integrated marketing campaigns and analysis
• Proven analytical skills are needed to monitor, forecast, identify and analylze trends from raw data sets to establish relevant KPIs using programs such as Google Analytics and Google Ads
• Proven experience overseeing budget and forecast management is required to plan and optimize spending of portfolio budgets
• Experienced in collaborating and managing work with external agencies as required.
• Knowledge of membership-based association marketing would be an asset

What it\'s like to work here CPA Canada is an inclusive place to work with a diverse workforce and a commitment to health and wellness for its employees. The organization offers a flexible and balanced environment that allows individuals to maximize professional and personal development. CPA Canada employs over 400 people, with its headquarters in Toronto and regional offices in Burnaby, Ottawa and Montreal. Our technology-enabled culture is designed to attract qualified people and enable them to do their best work. Employee perks include competitive salaries and pension, a comprehensive benefits package, professional development programs, flexible working hours and opportunities to work from home, regular social events and a highly successful employee volunteer program. CPA Canada is dedicated to continual improvement and building a high-performing, innovative organization that creates value for members and other partners.
Organization values We create a collaborative and constructive culture by: \xe2\x80\xa2 Acting with Integrity \xe2\x80\xa2 Fostering excellence \xe2\x80\xa2 Respecting Others \xe2\x80\xa2 Working Collaboratively \xe2\x80\xa2 Being Accountable CPA Canada is committed to cultivating an inclusive, accessible environment, where each employee feels respected, valued and supported. All qualified individuals may apply online. If you require a disability-related accommodation to participate in our recruitment process, please note this in your application. We\'ll be happy to work with you to meet your needs.