Manager, Marketing & Community Term
Regina, SK, Canada
Job Description
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Term:14 months (May 2023-June 2024) Have a passion for marketing? Love team collaboration? We may have the role for you!
Under the direction of the Director, Marketing & Fan Engagement, this role is an integral part to plan and deliver marketing and brand initiatives to Rider Nation and all external stakeholders. This role will serve in a cross functional role, directly and indirectly supporting all key business verticals while focusing on coordinating resource allotment and brand enhancement. The Manager, Marketing & Community Relations will also lead a small team of talented, passionate Marketing specialty roles that will be key in execution of these initiatives. Where will your talents be focused? (includes but is not limited to)
- Responsible for project management regarding all marketing needs of the club
- Leading in the development, adoption and execution of social media strategies and tactics on an annual, monthly and weekly basis to support Rider Marketing communication needs
- Developing marketing plans that include objectives, strategies, tactics and measurement components for key business streams
- Proactively developing creative programs to drive revenue streams, digital traffic, fan engagement, fan rewards, data acquisition and sales conversion
- Leading Community program growth, development, budget management
- Developing and managing community outreach program and Game Entertainment teams
- Proactively leading and executing marketing and communication programs to support our sponsorship organization while working hand in hand with corporate partners and external agencies
- Leading the strategy and execution for email marketing for the club
- Assisting in marketing research as needed including survey design and communication support for execution and maintenance
- Working closely with external creative and digital agencies including graphic design, web and app development
- Measuring marketing program effectiveness and impact by demonstrated experience in analyzing data and reporting on findings
- Understanding market trends and applying them when appropriate through research and professional development opportunities
- Miscellaneous duties as assigned
- Demonstrated experience in a Marketing management role for a minimum of 5 years paired with a completion of secondary education, specializing in Marketing.
- Strong understanding of digital and E-marketing and will lead the development of seasonal execution that will aid in meeting the objectives of the club
- Talent for developing and executing Marketing plans and strategy
- Strong communication skills to oversee the voice of the brand on all external channels including riderville.com
- Detail oriented with great time management skills to work in a fast-paced environment with shifting priorities
- Willing to push the limits on design trends to continually evolve the brand
- Solution focused approach with a passion to seek out information and approach challenges with a methodical approach
- Promotes a culture of trust, integrity and open communications while demonstrating strong interpersonal skills to develop a positive team environment
- Passion and drive reflective in all work
- Flexibility to work irregular hours when needed, such as game days or outside of core hours during peak periods.
- Opportunity to contribute to the success of one of Canada\'s largest brands and an organization that is a cornerstone of our province and Rider Nation.
- Opportunity to support of both the Club and the Saskatchewan Roughrider Foundation which provide countless community initiatives and program that support the children and residents of Saskatchewan.
- The passion of being part of something much bigger than all of us. The Saskatchewan Roughriders have a dedicated and passionate fan base, and at the Riders, we strive to work hard to support and grow the team and organization.
- Gain of demonstrated, immersive experience in a fast-paced organization and team.
- Unbeatable work location. You will be set up directly out of Mosaic Stadium and be fully immersed in the Rider experience.
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Job Detail
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Job IdJD2127830
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationRegina, SK, Canada
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EducationNot mentioned