Job Description

Join Our Team!

Location:

Niagara Falls (on site)

Status:

Full-Time

Salary Range:

$79,500 to $86,500

Schedule:

Monday to Friday

Reports To:

Executive Director

Application Deadline:

June 13, 2025

About Tourism Partnership of Niagara (TPN)

Tourism Partnership of Niagara (TPN) is one of Ontario's 13 officially designated Regional Tourism Organizations (RTO) by the Ministry of Tourism Culture and Gaming and is dedicated to promoting and enhancing the Niagara Region as a premier, world-class travel destination. As a steward of regional tourism growth, TPN collaborates with the stakeholders across the tourism sector to drive visitation, generate employment opportunities and economic impact, and create memorable visitor experiences.

Leveraging innovative marketing strategies and strong partnerships, TPN plays a pivotal role in showcasing Niagara's unique offerings, including its iconic Niagara Falls, renowned wine country, natural wonders, cultural attractions, and vibrant communities, to both domestic and international audiences.

TPN operates with a vision to be a catalyst for Niagara's tourism growth. Our 3-Year Strategic Plan focuses on collaboration, which is necessary to drive our mission to support and grow tourism experiences that inspire visitors and deliver measurable outcomes for our stakeholders. We are committed to fostering a culture of creativity, inclusion, and excellence.

Position Overview

The

Manager, Marketing and Tourism Development

is a pivotal new role designed to build and deepen stakeholder relationships, guide strategic marketing execution, and champion the Niagara brand across multiple channels and platforms. As a trusted partner and thought leader, the successful candidate will serve as a key TPN ambassador, leading community engagement, marketing strategy, brand development, and public relations efforts in alignment with our strategic objectives.

This is a role for a relationship builder, a strategic thinker, a marketing expert, and a results-driven leader who is passionate about tourism and believes in Niagara's potential to compete on the world stage. Due to the dynamic nature of the job, occasional evening and weekend hours may be required, but otherwise the role observes regular business hours. Occasional

travel, including overnight, may also be required; The candidate should have a reliable mode of transportation to travel to offsite meetings.

Key Responsibilities

Strategic Marketing & Campaigns

Collaborate with the Executive Director to develop TPN's annual strategic marketing plan; lead the execution of integrated marketing campaigns on-time and on-budget. Manage agency and/ or third-party vendor relationships ensuring compliance, goal alignment, and performance standards are met. Develop and oversee digital marketing strategies, including content development, campaign tracking, and analytics reporting.

Community Engagement & Partnerships

Cultivate strong, lasting relationships with tourism stakeholders, municipal partners, and educational institutions. Act as the primary liaison for partner marketing initiatives, event support, and programs, offering guidance and executional support. Lead regular outreach and consultations to understand partner goals and provide tailored marketing and development solutions.

Brand & Communications Leadership

Serve as TPN's lead for all internal and external communications, ensuring consistency with brand voice, values, and visual identity. Lead the creation of press releases, newsletters, and digital content; oversee website and social media communications, including planning, approvals, and content performance. Guide the creative development process--providing insight and ensuring brand alignment in all design and messaging.

Research, Reporting & Performance Metrics

Lead marketing-related data collection, research, and reporting activities for stakeholders and the Ministry. Develop tools and dashboards for tracking campaign effectiveness and providing insights to inform decision-making. Support partners with marketing intelligence, visitor data analysis, and proactive recommendations to enhance tourism development efforts.

Public Relations & Media Oversight

Represent TPN at industry conferences, public events, and stakeholder meetings to build visibility and foster goodwill. Monitor and manage media placements and social sentiment, lead issues management for online and offline reputation concerns. Oversee media buying, third-party agency relations, and all earned/paid media planning and execution.

Board & Committee Support

Actively participate and regularly present to the TPN Board, Marketing & Partnership Committee and related Ad-hoc and/ or Subcommittees.

Qualifications & Competencies

University degree in Marketing, Tourism Management, Communications, or a related field. Minimum 10 years of progressive leadership experience in marketing, tourism, destination development, or brand communications. Demonstrated success building stakeholder relationships and managing multi-partner initiatives. Expertise in digital strategy, social media management, and performance-based marketing. Strong understanding of data-driven decision-making, research methodologies, and performance analytics. Proven ability to manage budgets, lead cross-functional teams, and deliver results. Exceptional written and verbal communication skills. Deep understanding of Niagara's tourism assets and economic ecosystem. Strong ethics, emotional intelligence, and a service-oriented mindset.

Why Join TPN?

At Tourism Partnership of Niagara, you will be part of a dedicated team working to shape the future of tourism in one of Canada's most iconic regions. This role offers the opportunity to lead transformative projects, build powerful partnerships, and make a meaningful impact on a thriving sector. We offer competitive compensation, benefits program, flexibility, and a collaborative, mission-driven environment that values innovation and leadership.

How to Apply

Please submit your resume and a cover letter outlining your interest and qualifications for the position via Indeed. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Job Types: Full-time, Permanent

Pay: $79,500.00-$86,500.00 per year

Benefits:

Dental care Extended health care On-site parking Paid time off Vision care
Schedule:

Day shift Monday to Friday Weekends as needed
Work Location: In person

Application deadline: 2025-06-13