Manager, Loyalty Marketing Experiences

Toronto, ON, Canada

Job Description


Company Description

"Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor\xe2\x80\x99s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow\'s hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"



Reporting to the Director, Loyalty Programs, North & Central America, the key objective of this role will be to lead the experiential programs that contribute to the growth and performance of ALL - Accor Live Limitless in North & Central America. This position will develop, plan and execute the different opportunities that fall under the ALL Experiences platform and will also build the marketing initiatives that support them. In addition, the manager will also support various marketing aspects of ALL.

This is a 1-year contract role and the successful candidate can work hybrid at both the Toronto Office and from Home.

Experiences:

  • Work with hotels to develop, coordinate and execute Limitless Experiences, Dream Stays and in-hotel Experiences
  • Work with partners and third parties to negotiate and acquire ticket allocations/VIP access to key events in NCA
  • Manage all member details associated with each experience (i.e. pre/post communication, coordinate stay details, transportation to/from event etc.)
  • Oversee all aspects of the ALL experiences e-commerce platform for redemption \xe2\x80\x93content creation, page builds, experience loading etc.
  • Assist in coordination of all prizing and stays associated with annual 31 Thank you campaign
  • Manage the relationship with the Fanatics Group relating to the \xe2\x80\x9cAll-in-Challenge\xe2\x80\x9d to facilitate ongoing reservation requirements with hotels
  • Lead marketing initiatives for experiences including email, social/blog content, display ad campaigns
  • Liaise with central teams to market global experience opportunities in NCA \xe2\x80\x93e.g. PSG opportunities
  • Work collaboratively with Marketing and Partnerships team to create posts, stories or live stream during onsite events
  • Manage financial aspects of all Experiences
  • Maintain ongoing internal communication for all Experiences
  • Manage experiential partnerships i.e. Fever
Marketing:
  • Assist with maintenance of regional website content for ALL
  • Contribute to campaigns and promotions as needed, including creation, set-up and post-mortem campaign reporting
  • Work with E-commerce to develop content for ALL member emails
  • Work with teams in Paris as required to ensure successful deployment of all campaigns and promotions
  • Manage ALL - Accor Live Limitless social presence to grow follower base and engage with existing followers through day-to-day management and content development for ALL social media accounts
Qualifications
  • Minimum of 3-5 years of relevant experience in the hotel or service industry with strong background in event planning and execution, concierge services, direct & digital marketing.
  • Hotel operations background would be considered an asset
  • Hospitality, Marketing or Business related degree
  • Strong understanding and experience with relationship/loyalty/CRM, marketing theory/practices/tactics, digital/email marketing
  • Project management skills with ability to plan, prioritize and execute initiatives
  • Experience in managing a loyalty program
  • Ability to problem-solve and make decisions based on disciplined quantitative and qualitative analysis
  • Excellent written and verbal communication skills, good interpersonal skills
Additional Information

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor\xe2\x80\x99s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow\'s hospitality. Discover the life that awaits you at Accor, visit

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Accor

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Job Detail

  • Job Id
    JD2148327
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned