Job Description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.



At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

What you'll do:

Ownership of end-to-end lifecycle marketing campaigns across owned channels (email, SMS, push notifications) to drive engagement and conversion. Develop lifecycle strategies including onboarding, retention, and re-engagement. Collaborate with key stakeholders across the organization to align messaging with key business goals. Create segmentation strategies based on customer behaviours, preferences and lifecycle stage. Lead review cycles with senior decision-makers and act as the primary point of contact for internal/external agency counterparts, legal, design and translations. Lead A/B testing efforts and analyze performance data to identify trends, insights, and opportunities for optimization, providing actionable recommendations to improve performance Lead a small team of marketing specialists, fostering a workplace of inclusiveness and belonging

What you bring:

3-5 years of previous experience in lifecycle, CRM, retention, or marketing (B2C experience preferred) Bilingual English/French language skills are an asset, though not required Strong copywriting and messaging skills Time management, organization and attention to detail Highly collaborative and strong stakeholder management skills Solid understanding of customer segmentation, journey mapping, and A/B testing 1-2 years of people leadership experience preferred

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People.


If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.



We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note

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Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.


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