Job Description

WHO WE ARE?

The future is bright for tennis in Canada, and you will be right in the middle of it all at Tennis Canada! A national sport organization with a mission to lead the growth of tennis in Canada and a vision to be a world-leading tennis nation, Tennis Canada seeks to grow participation across the country and develop champions on the international stage. Tennis Canada also owns and operates the world-class National Bank Open presented by Rogers tournaments in Toronto and Montreal, two of the best-run sporting events on the planet which annually bring the globe's best tennis players to Canada and continue to break attendance records year on year. In recent times, Canadian tennis has enjoyed many historic achievements, including winning the National Bank Open in 2025 and the Billie Jean King Cup in 2023. Join us as we look to build on this exciting momentum and continue to produce incredible results. We are a team of innovators, who are passionate about our work and pursue excellence together every day.

WHAT WE ARE LOOKING FOR?

Manager, Lifecycle Marketing

Tennis Canada is seeking a Manager, Lifecycle Marketing to lead growth marketing initiatives by developing and executing lifecycle and segmentation strategies, from acquisition to retention. This role focuses on crafting personalized fan journeys using data and automation to deliver the right message at the right time.

Key Responsibilities

Develop, implement, and manage retention-focused, multi-channel marketing campaigns that leverage email marketing, SMS, and marketing automation tools to increase engagement, drive revenue, and maximize upsell opportunities across Tennis Canada's various business units. Design and execute acquisition strategies aimed at growing Tennis Canada's fan base, identifying new target segments, and fostering long-term relationships with fans through personalized communications. Lead customer segmentation efforts to create dynamic, data-driven audience groups for tailored messaging, optimizing fan journeys via email and SMS to increase lifetime value and brand loyalty. Oversee the management and evolution of lifecycle marketing technology stack, including Salesforce Marketing Cloud and other related platforms, to ensure smooth execution of campaigns and data integrity. Collaborate closely with the Data and Analytics team to track campaign performance, develop KPIs, and analyze fan behavior to continuously optimize marketing strategies and improve ROI. Develop and maintain an experimentation framework (A/B and multivariate testing) to test messaging, creative, and delivery timing to enhance campaign effectiveness. Partner cross-functionally with internal teams--such as Social Media, Ticketing, Partnerships, and Corporate Marketing--to ensure integrated fan experiences across all touchpoints and channels. Identify and propose new tools, technologies, or processes to enhance lifecycle marketing capabilities and automation efficiency. Manage relationships with external vendors and agencies as needed to support marketing initiatives. Prepare and present regular reports on campaign results and strategic recommendations to senior leadership and stakeholders.

WHO YOU ARE

Bachelor's degree in Marketing, Communications, or related field; Master's degree is a plus. 3-5 years of experience in lifecycle or growth marketing, preferably in sports or entertainment. Strong knowledge of Salesforce Marketing Cloud and CRM/CDP integrations. Skilled in A/B testing, SMS campaigns, audience segmentation, and project management. Proven leadership and team development experience. Experience with HTML/CSS and paid social media campaigns is an asset. Passion for tennis and bilingual (English/French) skills are advantages.

WHAT'S IN IT FOR YOU?

Be part of the team making Canadian tennis history. Work behind the scenes at the National Bank Open. Enjoy a dog-friendly work environment. * Benefit from a generous organization that truly values its employees.