At Equitable Life of Canada, we realize that your work life is not just about performing a job; it\'s about being part of a workplace that helps you grow and reach your full potential. Within our friendly and collaborative work environment, we recognize that the key to our growth and success is a dedicated, motivated and customer-responsive staff. Join Equitable Life today.
Position Title: Manager, Group Marketing Reports To: Director, Marketing Department: Group Term: Permanent Full-Time
Work Arrangements: We are currently working remotely, and we will be moving to a hybrid model when our office renovation is complete (approximately September 2023), coming into the office a minimum of 2 days per week, every other week on designated days.
The Opportunity: Equitable Life is looking for a Manager, Group Marketing to join our growing Group Marketing team!
This role will be responsible for managing the Group division marketing communications staff. Additionally, this role will work with the Director and Product Managers to develop and implement internal and external marketing communications plans for the Group division\xe2\x80\x99s products and sales initiatives.
Now is an exciting time to join one of the Waterloo Region\xe2\x80\x99s Top Employers for 2023!
What you will be doing:
Developing and implementing marketing communications strategies for the Group division
Budgeting and managing the effective use of the print and promotional materials throughout the year
Ensuring that the marketing communications produced in the Group Division are compliant with external regulations and internal guidelines
Coordinating the marketing communication work for the Group division across internal business partners and corporate communications
Launching communications and promoting the Sales Conference, the Advisor Roadshow and other events and webinars to Sales staff, Advisors and distribution partners
Creating and maintaining training material and presentations on products, sales concepts and other marketing opportunities to facilitate the training of producers/advisors and the Group Sales and Service teams
Editing and writing creative and or technical internal and external communications
Monitoring marketing communications trends and technologies to identify and leverage vehicles, tools and tactics that help engage our key audiences
Acting as key stakeholder for the Group elements of both the corporate website and advisor website design
Working with the Graphics Services department on the design and production of materials
Managing of day-to-day staff activities and their professional development and performance
Conducting annual staff performance appraisals and recommend appropriate salary increases
Addressing performance-related problems, learning opportunities and initiate appropriate corrective action
What you will bring:
Ten years of industry-related experience, particularly as it relates to marketing of Insurance products
Post-secondary education in English, Public Relations, Communications, Journalism or related field
Superior and diverse writing and editing skills
Experience managing staff and coordinating production of marketing communications and promotional activities
Experience with coordinating webinars special events, trade shows and conferences
Ability to work with other employees, managers, designers and suppliers
Demonstrated success in market strategy development and delivery
Ability to work under deadlines in a fast-paced work environment
Strong organizational skills with the ability to manage multiple tasks concurrently
Strong inter-personal and influencing skills with the ability to effectively lead initiatives, gain support and build consensus with stakeholders.
Demonstrated project management skills with the ability to plan and execute multiple projects simultaneously
Innovative problem-solver with strong analytical and decision-making skills.
Experience with online marketing campaigns and platforms.
Prior experience working with creative designers; knowledge about design principles an asset
Ability to lead creative development and implement industry best practices
Exceptional marketing campaign and project management skills
Knowledge of Internet-delivered applications and promotions
Bilingual, spoken and written (French and English) preferred
What\xe2\x80\x99s in it for you:
A healthy work-life balance with employee wellness top of mind
Annual bonus program, annual vacation allowance, and company-paid benefits program
An additional paid volunteer day each year so you can spend time giving back to the community
Immediate enrollment in the company\xe2\x80\x99s pension program with employer matching
Employee resource groups that support an inclusive work environment
Tuition support and specialized program assistance
A company subsidized cafeteria with a variety of daily options
Discounts on company products and services, and access to exclusive employee perks
Regular EQ Together events focused on company togetherness and collaboration
As part of the recruitment/offer process you will be required to:
Provide two professional references (minimum one supervisor and above)
To learn more about Equitable Life, we encourage you to explore our organization.
At Equitable Life, we are committed to providing equal access to employment opportunities across our organization. Please contact our HR team at careers@equitable.ca if you would like to receive our job postings in an alternative format or require an accommodation with the application process.
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