Job Brief

We are looking for a Marketing Manager, International to join the Destination Canada team.



Job Grade & Compensation : DC-07 $91,959 - $114,948 (CAD) + Pay for Performance Language Requirement : English Essential/Anglais essentiel Security Clearance Level : Enhanced Employment Status : Term End Date (Term Roles) : 9/27/24

The world needs more Canada. Destination Canada is looking for a Marketing Manager , International to join our international team as we inspire travellers to explore Canada. This role leads the development of marketing plans and tactics to promote Canada as a travel destination in those markets; manages the execution of marketing plans to achieve target KPIs; and reports on performance to key stakeholders and implements adjustments to optimize performance. Our ideal candidate is collaborative, solutions-focused and has strong and effective project management skills. The individual will leverage excellent interpersonal skills with the ability to successfully build alliances with partners. You have a strong marketing background and are able to develop and lead consumer marketing plans and translate them to results. Destination Canada strives to be an agile organization that responds to a fast-paced industry. The individual will require the skills and personal attributes to support this goal. Join us and share your love for Canada and your glowing heart with the world. Note: The successful candidate will be working under Destination Canada\xe2\x80\x99s Hybrid Working Model. This model requires all employees to work 2-3 days/week in the Vancouver office. The remainder of the work week can be spent working from a home office. DUTIES: Working with their manager, this role contributes to the development of annual strategic marketing plans. The individual will develop yearly tactical plans that will fulfill the strategy and objectives for their respective market(s), working in collaboration with teams across eight international markets, The role also works with research, data & analytics teams to ensure market research data is integrated into and informs the marketing tactics and KPIs. The successful candidate will project manage the execution of tactical plans, ensuring activities and campaigns are delivered on budget, within established timeframes, and obtain target KPIs. The marketing plans developed and implemented are cross-channel, integrated consumer marketing plans that include multiple types of media - paid, earned (media relations & PR), and owned (website and social). The successful candidate must ensure these various components are integrated, including ensuring content, editorial, creative, and media plans support the market plan and objectives. Essential Qualifications EDUCATION: University degree in Marketing or another field directly related to the position, or an acceptable combination of education, training and experience EXPERIENCE: When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

• Minimum of 5 years of experience in marketing/communications
• Experience developing and implementing strategic marketing plans
• Experience managing integrated cross-channel marketing campaigns
• Experience in the Canadian tourism industry is an asset

KNOWLEDGE:

• Strong knowledge of marketing and communications principles and practices
• Knowledge of diverse marketing channels, including paid media, content marketing, media/public relations
• Knowledge of agency models for marketing, branding, strategy, design and media buying
• Knowledge of the latest marketing tactics and technology
• Knowledge of the Canadian tourism industry is an asset

ABILITIES:

• Exceptional project management skills
• Ability to drive results
• Strategic thinking
• Excellent communication and presentation skills
• Excellent interpersonal skills \xe2\x80\x93 ability to build and maintain strong relationships and collaboration
• Creativity
• Demonstrated ability to work under pressure and meet tight deadlines
• French/English bilingualism is an asset

PERSONAL SUITABILITY: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.
ENTITLEMENT TO WORK: You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada. Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time.


Please note that Destination Canada will not be providing relocation assistance. NOTE: You must be able to provide proof of your education credentials if requested. When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.
Please review our Frequently Asked Questions if you are looking for any other information. If you require accommodation(s) at any point in the recruitment process, please reach out to Whitney Friesen, Senior Talent Advisor by one of the following methods:

• Email: accessibility@destinationcanada.com
• Telephone: 604-638-8356

Destination Canada\xe2\x80\x99s mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. Destination Canada is a Crown corporation wholly owned by the Government of Canada and formed under the Canadian Tourism Commission Act. We thrive on teamwork across the country and around the world, connecting and collaborating across multiple industries and government levels to promote Canada as a premier four-season destination. The world is our playing field. It is a highly competitive one and, by pulling together, we strive to create unique and rewarding experiences for our staff, while ensuring our guests, our industry, and the communities in which we operate benefit through tourism. At Destination Canada, we believe that people who think like us, and people who don\'t, make the best teammates. We believe that Canada\'s diversity, its greatest asset, is also what touches travellers\' hearts most deeply. To that end, we are committed to inclusive leadership within our workforce, workplace, and interactions with partners and travellers alike. Destination Canada is an equal opportunity employer committed to reflecting Canada\'s diversity through fair and accessible hiring and employment practices. All qualified applicants will receive consideration for employment. Applicants requiring accommodation throughout the process are encouraged to contact accessibility@destinationcanada.com at any stage of the hiring process. Our workplace is bilingual with communications, resources and services provided in both of Canada\'s official languages. Persons are entitled to participate in the application process in the official language of their choice. Candidates are asked to indicate their first official language and their preferred official language in their application. Interviews are primarily conducted in the language of the work for the specific role.



Closing Date:
4/14/23

Closing Time:
11:59 PM (PST)