Job Description

Manager, Experiential Marketing Activations (Remote)

Mississauga, ON, Canada \xe2\x97\x8f Virtual Req #915

Friday, February 10, 2023

Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child.

You will experience Christian faith in action helping to make real and lasting change in the lives of the world\'s most vulnerable children. Join the World Vision Canada team and be part of a powerful and effective force for good:

For Children. For Change. For Life.

Position: Manager, Experiential Marketing Activations

Reports to: Director, Experiential Marketing Channels

Position Term: Full Time

Workplace Type: Remote across Canada

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The Manager, Experiential Marketing Activations is the chief subject matter expert and person most responsible for the planning and execution of World Vision Canada experiential marketing activations, including but not limited to WVC presence at live events, fundraising or partnership activations, marketing installations, and other face-to-face engagements with our core audiences.

The Manager, Experiential Marketing Activations provides related consultation and strategic insights for all World Vision Canada internal teams including adherence to fundraising and sales industry best practices, business knowledge, and data insights.

The Manager, Experiential Marketing Activations leads and coaches internal and external execution teams ensuring all activations achieve objectives, measure KPI\'s, and ensure that the vision and goals are met or exceeded.

The Manager, Experiential Marketing Activations works closely with the Director, Experiential Marketing Channels to implement growth strategies for the World Vision Canada face-to-face/activations channel, including developing strategic vendor partnerships, fostering an environment for continuous creativity, and demonstrating a relentless commitment to excellence in how we show up in real life to Canadians.

The Manager, Experiential Marketing Activations works closely with the Director, Experiential Marketing Channels to continuously build, improve, and grow the Experiential Marketing Centre of Excellence capacity and capabilities, implementing strategies, procedures, communications, and systems that support the day-to-day work of our team of experts and how we collaborate with internal cross-functional teams.

Duties and Responsibilities:

• Champion and ensure excellence in how World Vision Canada engages with our audiences in real life, ensuring that all offline engagements, interactions, and communications result in a positive, best-in-class experience.
• Collaborate with internal stakeholders by providing strategic insights, direction, and leadership for all desired face to face experiences and marketing activations, including leading execution teams (internal/external) and planning processes, all in alignment with key objectives, KPI\'s, and other desired outcomes.
• Responsible to develop, monitor and execute effective concepts, budgets, project plans, staffing, reporting, and analysis for all experiential marketing activations. This includes completing key operational and postmortem reports to align objectives and foster continuous improvement.
• Contribute to the overall Experiential Marketing strategy including ongoing ideation, industry research, testing, and pitching opportunities to engage Canadians in our mission.
• Lead the execution of all aspects of WVC marketing activations, developing project plans through project management processes and Agile principles, ensuring all logistics, staffing, and activation plans are executed with excellence.
• Build strategic relationships and work closely with third party fundraising, staffing, and support agencies to manage projects end to end, and deliver excellence in execution while ensuring adherence to WVC strategy and brand guidelines.
• Promote the WVC brand, developing strategic opportunities for revenue growth and brand awareness through marketing activations, while ensuring relevancy and adherence to brand narrative.
• Demonstrate an infectious passion for the World Vision Canada mission through positive leadership, collaboration, and partnership with all internal and external stakeholders.

Qualifications required:

• Post-secondary education in Business, Sales, Marketing, or Fundraising.
• 8 - 10 years of proven work experience in corporate or brand marketing.
• Knowledge of organizational development, business effectiveness, and operations.
• Experience in strategy development, industry forecasting, management of budgets and KPIs.
• Advanced communication, project management, and problem-solving skills.
• Self-starter with demonstrated organizational, interpersonal, and financial skills.
• Customer-service orientation, bringing best-in-class service and experience key audiences.
• Negotiation and relationship management skills with third party vendors.
• Flexibility to work evenings/weekends as required; some travel within Canada required.
• Entry level knowledge of Agile best practices.
• Event Management experience considered and asset.

Why consider us?

• World Vision Canada has consistently been awarded Canada and GTA top employer awards.
• We are Canada\'s largest development, relief, and advocacy non-profit organization.
• We embody an Agile mindset here.
• We offer competitive pay and benefits. Our comprehensive health benefits start at day 1 which includes a Health Spending Account.
• We match pension contributions up to 6% and provide a top-up for pregnancy & parental leaves.
• We offer extra time off for restoration by closing for an additional day on long weekends, 6 times a year.
• We provide up to six weeks\' vacation, plus paid sick days, personal days & wellness days.
• We offer a family-friendly, caring, and flexible work environment.

We bring life-saving support in times of disaster. We help poor communities to take charge of their futures. We provide small loans and training that boost family livelihoods. We work with policy makers to change the way the world is run. Our Christian faith teaches us that every child, regardless of gender, faith or race, is a precious gift to the entire world - and that their wellbeing concerns us all. We shall never rest while children suffer in situations that can be changed.

Our Core Values: We are committed to the Poor. We are Christian. We are Stewards. We value People.
We are Partners. We are Responsive.

Qualified candidates must be able to demonstrate a commitment to the core values and mission of the World Vision partnership.

World Vision Canada takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. We have strong recruitment procedures to make sure the safest and most suitable people work with the children in our programs. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries.

World Vision Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Thank you for your interest; however only those applicants selected for an interview will be contacted.

Other details

• Job Family Marketing
• Job Function Manager/Supervisor
• Pay Type Salary
• Employment Indicator Remote with Travel/External Engagement

• Mississauga, ON, Canada
• Virtual

World Vision International