Job Description

ROLE: ACCOUNT MANAGER, INFLUENCER MARKETING

TEAM: CONNECTIONS

Salt XC is an agency driven by the philosophy of Experiential CommerceTM. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer's online and offline experiences through data, media and the memorable moments that drive brand transactions.

ROLE:

The Account Manager of Influencer Marketing is a data driven, results oriented, and highly organized platform expert with experience managing and executing influencer campaigns. We are looking for a builder with a growth mindset, who can continue to elevate Salt's influencer offering through continued innovation and iteration. The best candidate for this role would be a digital native with a burning curiosity for user generated content, trend analysis and influencer culture. They have a strong comprehension of how to use influencers to drive outcomes, the key players on each platform, when to activate and how to achieve client goals. This candidate should have a passion for working with creative storytellers and enable influencers to create authentically while managing timelines and deliverables for our partners.

The Account Manager of Influencer Marketing will serve primarily as the day-to-day client lead for all things influencer marketing. This role will require the candidate to quickly learn, adopt and deploy the Salt technology stack, make recommendations on new processes and improvements, educate colleagues and collaborate with our media, creative and account leads daily. Reporting into the department head, this candidate will collaborate across the organization to oversee and execute unique, data-driven influencer strategies for clients, and serving as an in-house expert for clients. The successful candidate will need to manage strong trust-based relationships with both client and agency team members, advocating for client success and ensuring programs are implemented to the highest possible standards.

We are looking for an individual that can work both collaboratively and autonomously with ease, reporting directly into the Head of Integrated Comms.

RESPONSIBILITIES:

Working directly with the Head of Integrated Comms, driving the execution of client programming from start-to-finish in partnership with a high-performance team

Hands on keyboard using and building our technology stack and maintaining a roster of preferred partners for our clients

Managing relationships with influencers to create engaging, authentic, high-performing content, while spearheading program budget development, payment terms and legal considerations

Provide active and timely coaching to junior team members, ensuring objectives are met and the team feels motivated, rewarded, and adequately supported

Liaising with Salt Media to ensure turn-key whitelisting, dark-posts and comprehensive influencer content boosting strategy for our FrontRunner media tool

Support the preparation, writing and presentation of integrated influencer marketing plans and proposals

Maintain stewardship and accountability of the influencer plan, regularly evaluating and monitoring execution

Comfort jumping in at every level, from contract negotiations and reporting to client relationship management

Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current

Ensure that all media plans adhere to the agency's values, philosophies and processes

Support the preparation and presentation of evaluations of Influencer opportunities, platform trends and issues of interest to clients

Awareness of client KPIs and objectives, ensuring that tracking is in place for check-ins as required

Accurately and effectively execute client's day-to-day planning requirements, with a strong understanding of client's business objectives and KPIs

Inform leadership of potential challenges and opportunities as it relates to client Support agency/team projects and new business presentations as required

REQUIRED: EXPERIENCE/SKILLS:

Minimum 3-5 years working at an Influencer agency, media vendor, talent firm or equivalent in a senior campaign management and/or strategy role

Bachelor's degree or Diploma in Marketing, Communication or Advertising or equivalent experience

Prior hands-on experience in influencer discovery, management and boosting tools

Strong understanding of the influencer landscape with strong existing relationships

Confidence working independently toward targets, while also knowing how to "manage up"

Experience in managing contracts and legal arrangements with influencers as well as the necessary advertising restrictions and disclosures

Strong presentation skills

Excellent communication skills (both written and verbal)

High attention to detail

Prior hands-on experience with Facebook business manager, GAM, TikTok for Advertisers, Snap and other platform self-serve media tools

Experience in affiliate or click-based strategies to drive and scale commerce or actions

Experience in managing complex, multi-platform, campaigns and creating professional productions starring influencers

Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form

Demonstrated creative and innovative thinker, who doesn't mind rolling up their sleeves and getting the job done

NICE TO HAVE EXPERIENCE/SKILLS:

Retail and CPG experience preferred

Google Certifications

Commercial production experience

Experience with e-commerce platforms such as Shopify, Magento, Big Commerce are an asset

Working knowledge of basic HTML, CMS Platforms such as Wordpress are an asset

Experienced in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video

REFERENCE REQUIRED FROM INFLUENCER CONTACT

SALT OFFERS:

A competitive company benefits package

Business casual working environment

Flat corporate structure. You'll be collaborating with both your peers as well as senior executives on the regular

An agile, fun, and innovative start up culture

Thank you for your interest in joining the Salt XC team. Please note that we will only contact candidates who are selected for an interview. Preference will be given to candidates that supply a portfolio or samples of published work, along with their resumes and cover letters.

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