Job Description

This is a Regular Full-Time Opportunity
Type: New
Women's College Hospital
For more than 140 years, Women's College Hospital has been developing revolutionary advances in healthcare. At Women's we advocate for healthcare equity because we know that a healthy society requires a level playing field where everyone has access to timely, high quality, efficient and compassionate care. Today, Women's is a world leader in revolutionizing healthcare for women and advancing health system solutions for all.
Women's College Hospital Foundation
Through the generosity of the community, the Foundation fuels the Hospital's excellence in research and healthcare. Women's is at the leading edge of fundamental changes in the healthcare system and the Foundation plays a critical role in advancing this agenda by supporting the Hospital and its extended mandate through fundraising. Donors have been, and continue to be, paramount to the success of progressive healthcare.
The Opportunity
Reporting to the Director, Brand Marketing & Communications, WCHF, the Manager, Digital Strategy, is responsible for leading the Foundation's digital presence and enhancing digital performance across all channels. This role sets the vision and roadmap for digital, working closely with cross-functional teams to design and deliver integrated and high-performing donor journeys that drive conversion. It includes developing and executing digital communication strategies and creating engaging content across web, social media and email to support organizational goals, including awareness and fundraising.
Key Responsibilities, including but not limited to:
Strategic Leadership

• Lead the development and execution of an integrated digital communications and fundraising strategy across all digital channels (web, email, paid, organic social), ensuring alignment with Foundation and hospital priorities.
• Drive a data-informed, test-and-learn culture, leveraging analytics and insights to continuously optimize audience engagement, conversion, and revenue.
• Oversee the digital roadmap, identifying opportunities for innovation, channel growth, and improved donor journeys across touchpoints.

Campaigns, Email & Content Strategy

• Develop and execute communications strategies and campaigns for digital channels (web, email, paid digital, organic social) to support fundraising initiatives, events, and ongoing communications that align with organizational goals
• Create, edit, guide and distribute clear, engaging and consistent messaging across multiple platforms, including website, social media and newsletters
• Manage and optimize all digital channels, ensuring content is on brand, timely and engaging
• Identify and optimize content to maximize opportunities for connection and audience engagement
• Lead the Foundation's email marketing strategy, including audience segmentation, automation, A/B testing, and optimization of performance metrics (open rates, click-throughs, conversion).

Digital Channel Management

• Manage and optimize all digital platforms to ensure content is timely, engaging, accessible, and reflective of the Foundation's voice.
• Lead web content strategy, updates, and maintenance in collaboration with developers/designers, optimizing for user experience (UX) and search engine performance (SEO).
• Oversee and refine paid digital advertising strategy, including budget management, creative performance, and agency/vendor relationships.
• Use CRM tools, Google Analytics, and other BI dashboards to establish and monitor engagement, conversion, and ROI metrics; translate insights into actionable recommendations.

Social Media & Community Engagement

• Oversee organic and paid social strategies to drive awareness, engagement, and donor conversion.
• Monitor and analyze social media trends, report on campaign performance to drive improvements and refine strategies
• Act as the Foundation's digital expert for all event activity, pushing content live and immediately post event to amplify reach

Leadership & Collaboration

• Manage and mentor one direct report, fostering a culture of creativity, accountability, and continuous improvement.
• Partner closely with colleagues across the Foundation (Fundraising, Donor Relations, Events, Data/Analytics) and the hospital Communications team to ensure coordinated, integrated approaches to storytelling and engagement.
• Oversee relationships with digital vendors, consultants, and agencies to deliver high-quality, cost-effective outcomes.

Qualification & Skills:

• Post-secondary education in a related field, 5-7 of experience in digital communications
• 3-5 years of experience in a leadership capacity, with a proven track record of managing and mentoring direct reports.
• Experience working with social media management tools such as Sprout Social and Facebook Insights
• Deep experience creating audience-centred content for Instagram, Twitter, Facebook and LinkedIn
• Experience with Content Management Systems (CMS), including WordPress, and email marketing platforms
• Experience using Google Analytics and Google AdWords
• Experience creating and deploying email campaigns in MailChimp
• Passion for visual storytelling and ability to communicate complex ideas effectively through design
• High level of creativity, with a strong eye for design
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Skilled with Adobe Creative Suite and Premiere Pro
• Excellent verbal and written communication skills
• Highly detail oriented
• Familiarity with Blackbaud's Raiser's Edge and Funraisin an asset
• Demonstrated ability to manage multiple tasks effectively and efficiently
• A goal-oriented self-starter
• Ability to work within a tight timeline and prioritize in a fast-paced dynamic environment
• Demonstrated ability to work effectively with staff, volunteers, and external stakeholders
• Flexible schedule to meet the demands of the position, such as a willingness and capacity to work flexible hours, including some evenings and weekends as required

Salary Range: $82,500-$90,000. Eligibility for merit pay and comprehensive benefits including Healthcare Ontario Pension Plan enrollment
Qualified applicants are invited to submit resume and cover letter by October 31, 2025.
WCHF is a hybrid work environment. We ask team members to be in the office 3 days per week.
We thank all applicants for their interest; we will contact only those applicants selected for further considerations. Please note that submissions will be reviewed on an ongoing basis, and therefore early submission is encouraged.
Women's College Hospital is committed to fairness and equity in employment and our recruitment and selection practices. We encourage applications from Indigenous peoples, people with disabilities, members of sexual minority groups, members of racialized groups, women and any others who may contribute to the further diversification of our Foundation and Hospital community. Accommodation will be provided in all parts of the hiring process as required under our Access for People with Disabilities policy. Applicants are asked to make their requirements known in advance.

Skills Required