Job Description

Job Summary



What is the opportunity?

Working closely with RBC Marketing teams, RBC Digital Marketing teams & Product Managers, this position within the Digital Marketing & Sales (DMS) team helps deliver platform business strategies across digital channels for Personal Loans and Auto Finance.

What will you do?

Implement the integrated digital marketing strategy & tactics for PL/AF business in alignment with DM&S\xe2\x80\x99 merchandising approach with focus on client experience and key measurable areas for acquisition, lead generation and retention.

Provide consulting advice on digital marketing best practices, information architecture, and developing mock-ups / prototypes for integrated marketing campaigns.

Optimize website pages and develop effective digital tools, calculators and interactive sales aids to drive user engagement in alignment with key acquisition, lead generation and retention strategies.

Manage projects related to website development and maintenance, and evolving functionality across desktop, tablet and mobile channels in alignment with core Digital Marketing and Sales strategies.

Execute testing of various web properties for usability, design, content and functionality

Implement Search Engine Optimization tactics to enhance website performance and drive revenue

Create new tracking and reporting capabilities for digital properties using Google Analytics suite of products.

What do you need to succeed?

Must have:

Bachelor degree or College diploma in Business/Marketing/Technology

4+ years of digital marketing and corporate web design experience

Solid understanding of responsive design framework

Knowledge of internet technologies, usability, accessibility, privacy and rich media; with currency in emerging technologies and platforms

Experience with Digital Marketing Campaigns and user digital journeys (executing, monitoring and reporting)

Experience with digital analytics and GA4, including page tagging (experience with Google Tag Manager is ideal) and dashboard creation (experience with Quicksight is ideal

Experience in testing various web properties for usability, design, content and functionality

Experience with financial services industry, including previous experience with technology development

Strong presentation, written and verbal communication skills

Proven project and vendor management experience

Nice to have:

Technical skills, including: JavaScript, HTML 5 & CSS, design applications, server side includes/dynamic page development, databases/data integration & APIs, best practices for web development, and experience with FTP for file transfers

Financial services experience with a solid portfolio of successful projects involving TSX / Fortune 500 Companies

What\xe2\x80\x99s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high-performing team

Opportunities to do challenging work

Job Skills A/B Testing, Communication, Content Marketing, CSS HTML, Detail-Oriented, Digital Analytics, Digital Marketing, Digital Marketing Campaigns, Digital Marketing Platforms, Effectiveness Measurement, Google Analytics, Integrated Digital Marketing, Internet Technology, Project Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City: TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: Personal and Commercial Banking

Job Type: Regular

Pay Type: Salaried

Posted Date: 2024-01-16

Application Deadline: 2024-01-31

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Royal Bank of Canada