Job Description

Requisition ID: 173600

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose:

Join the fast based team environment at Scotiabank as a Digital Analytics Strategist. The incumbent is a tagging, data analytics and insight specialist supporting digital marketing and banking initiatives across multiple channels and platforms to help drive engagement, leads, sales and loyalty. The successful candidate will be working with other developers to understand and validate incoming data for data governance (providing suggestions to developers on improvements and technically knowledgeable to review written code). The successful candidate will have the opportunity to collaborate with internal stakeholders as well as IT to help optimize the efficiency and effectiveness of digital marketing campaigns, tagging strategy and data governance.

Job Responsibilities:

• Analyze highly complex business requirements; generate technical specifications to design or redesign complex software components and applications
• Act as an expert technical resource for modeling, simulation and analysis efforts
• Leverage industry best practices to design, test, implement and support a solution
• Assure quality security and compliance requirements are met for supported area
• Be flexible and thrive in an evolving environment
• Adapt to change quickly and adjust work accordingly in a positive manner

Key Accountabilities:

• Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation
• Manage a variety of analytics (Adobe Analytics) and tag management (Adobe Launch) accounts across multiple geographies
• Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms
• Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
• Create dashboards using Adobe Analytics Workspace
• Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
• Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns
• Identify patterns and trends in marketing results and online activity and report on findings
• Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
• Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities
• Familiarity with tag audit tools like ObservePoint and Tag Inspector
• Identify bugs and erroneous analytics tags and provide solutions to development team
• Work with Digital Channels to advise on our continually evolving digital strategy
• Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms

Requirements & Qualifications:

• 2+ years\xe2\x80\x99 strong understanding of all of the following: HTML, CSS and JavaScript
• 2 + years: Expertise in Adobe Analytics implementation using Adobe Launch
• 2 + years: in configuring web and mobile analytics for multiple clients
• Experience in AEP Web SDK
• Experience with visualization techniques for data analysis and presentation
• Expertise in creating dashboards in Adobe and transforming data from multiple sources
• Experience presenting reports and strategic recommendations to clients
• Expertise in Google Analytics implementation using Google Tag Manager
• Working knowledge of GA4
• Working knowledge of Power BI and Google Data Studio
• Experience working with digital advertising platforms (Facebook Business Manager, Google Ads, DoubleClick Manager, AppNexus) and search engine optimization is an asset

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Scotiabank