Job Description

What is the opportunity??
The Manager, Digital Acquisition Media is responsible for the setup and ongoing optimization of RBC's acquisition media campaigns for RBC. They will accomplish this through day-to-day management of RBC's various media management optimization platforms including Google Marketing Platform, Google Tag Manager, Google Analytics 4, Google Ads, Bing Ads, Facebook, Tableau and others. The purpose of their work is to generate a cost-effective return on RBC's media investment.
This position will have a strong focus on analyzing campaign results for the purpose of recommending changes that will improve the performance of campaigns. The right candidate will enjoy reviewing data while following-through with the implementation of the recommended changes. This person will be required to readily adjust and embrace changes within a self-direct environment.
What will you do?

• Monitoring campaign key performance indicators (return on advertising spend, conversion rate, conversion cost, cost per click/mille, keyword bids, quality score, click-through rate) and improving performance through various techniques (bid strategies, performance planner, ad text and extensions, landing page optimization, optimization score);
• Identify areas where simplicity, efficiency and process improvements are needed in the day-to-day management of paid search, display and social campaigns;
• Overseeing the launch of digital campaigns, ensuring marketing managers, senior management, product contacts, and vendors have the necessary updates and information to execute against campaign requirements;
• Utilize insight gleaned from campaign analytics, leading practices, and innovations within the digital marketing space to proactively solve our business partner challenges.
• Daily and monthly campaign reporting, forecasting & spend rate analysis
• Manage the setup of value proposition testing via the use of search and/or display ads, identifying opportunities for campaign expansion
• Provide tactical direction to key business partners, sharing success models and identifying emerging best practices and technologies for inclusion in integrated search and display campaigns and RBC's media optimization platforms.
• Management oversight of audience lists/tags.

What do you need to succeed?
Must-have:

• 1 - 3 years of working knowledge of managing online marketing campaigns
• Working knowledge with Google, Meta and/or Bing/MSN interfaces for search and display campaign management
• Post-secondary degree or diploma
• Analytically minded with a keen attention to detail
• Ability to prioritize when confronted with multiple deadlines
• Take responsibility and ownership for the quality of all deliverables.

Nice to have:

• Financial services industry experience, especially of the investing landscape in Canada
• Budget tracking, specifically multiple at a time.
• Enjoy research and setting up systems and processes
• Experience with/understanding of third-party bid automation tools
• Experience with successfully managing SEM campaigns

What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services
Additional Job Details
Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City: Toronto
Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: PERSONAL & COMMERCIAL BANKING
Job Type: Regular
Pay Type: Salaried
Posted Date: 2025-09-17
Application Deadline: 2025-10-02
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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