Job Description

About 24-7 Intouch

24-7 Intouch is a global customer care and technology company that provides value-driven, future-forward solutions. For over 20 years, we have been the people and technology behind the world's biggest brands, empowering human potential through our artificial intelligence division, Laivly, and driving change for our client partners through actionable insights and analytics.

For more on our culture, follow the link to Our Story -

About the Job

24-7 Intouch is searching for a strategic, creative, energetic, driven marketing leader with strong B2B brand marketing experience and communication skills that thrives in a fast-paced, team-oriented environment, and strives for success and results. Does this sound like you? Read on!

The successful candidate must be passionate about all things digital, self-motivated, and prepared to work in an entrepreneurial environment. You will have the opportunity to collaborate with a diverse group of people and make a tangible contribution to one of the industry's fastest growing, innovative contact centers. This position will work very closely with our Growth, Customer, People, and Demand Generation teams to deliver innovative customer marketing campaigns and initiatives.

Reporting to the Director of Brand & Communications, the Manager of Customer Marketing will help lead and execute all external customer marketing content initiatives, across multiple platforms and formats to drive engagement, conversion, retention & leads. This individual should be a true thought leader and an expert in all things related to content and channel optimization, brand consistency, communications and partnerships.

As Manager of Customer Marketing, You Will...

• Help lead and execute customer marketing strategies to drive awareness and generate growth, managing plans from concept to execution
• Manage acquisition brand strategies, as needed, including brand management of new acquisitions, and driving synergies as the organization continues to grow
• Determine customer marketing annual KPIs and play an integral role in the development of Marketing's yearly plans to achieve brand goals
• Map out a content, product, and solution strategy that supports and extends to current customers for cross-sell/upsell opportunities
• Support Operations with presentation decks for WBR, MBR and QBRs as well as annual presentations
• Collaborate with a team of brand and digital managers, including events and social media, to create strategies and partnerships that align brand positioning, strategic framework, brand architecture and identity
• Integrate content activities within demand generation marketing campaigns
• Leverage data & insights to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics
• Refine and elevate customer messaging, clearly articulating and reinforcing a consistent positioning around our core brand pillars

Requirements

As Manager of Customer Marketing, You Have...

• A Bachelor's degree or higher or equivalent combination of education and experience and training
• 5+ years experience in brand and marketing, developing strategies to position and evolve brands in the marketplace according to specific organizational goals
• Strategic thinking and planning
• Experience handling large budgets and delivering large global initiatives
• Excellent project management skills
• Deep knowledge and experience leading content strategy overseeing production and SEO in a complex, matrixed & global environment
• A proven track record of thought leadership in the content space, and experience building out a robust function
• Excellent leadership, interpersonal, written & verbal communication skills
• Ability to manage multiple work streams concurrently

24-7 Intouch provides Equal Employment Opportunities in accordance with all provincial and federal laws. 24-7 Intouch is committed to ensuring equality of opportunity in all aspects of employment and does not discriminate based on protected characteristics.

24-7 Intouch is committed to accommodating persons with disabilities. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please let us know.

By signing this application, the applicant consents to 24-7 Intouch collecting, using and retaining his\her personal information for purposes relating to the application process and if hired, the employment relationship.

Any and all personal information collected is held in the strictest confidence and in accordance with all applicable Privacy Laws.