Job Description

We're looking for a strategic and data-driven

SEO Manager

to lead our search engine optimization initiatives and drive organic growth across all digital channels. The ideal candidate is both an analytical thinker and a creative problem solver, someone who can develop, implement, and optimize SEO strategies that improve visibility, traffic, and conversion rates.

Key Responsibilities

Develop and execute comprehensive SEO strategies (on-page, off-page, and technical) to increase organic search visibility and rankings.

Keyword & question research

: Expand traditional keyword research into question, task, and "jobs?to?be?done" research using SERP features, PAA, forums, site search, and support logs.

Content strategy for answers

(Q&A, how?tos, definitions, data tables, sources). Collaborate with content, design, and development teams to ensure SEO best practices are properly implemented across new and existing web pages. Monitor and analyze performance metrics (traffic, rankings, CTR, conversions) and provide actionable insights.

Backlink/Digital PR

with emphasis on quality and originality. Manage and optimize link-building strategies, ensuring high-quality and relevant backlinks. Stay up to date with search engine algorithms, industry trends, and emerging SEO tools and technologies. Oversee local SEO and Google Business Profile optimization. Manage SEO tools and analytics platforms (e.g., Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog). Prepare and present regular SEO performance reports to key stakeholders. Mentor junior team members or an external SEO specialist.

Conversion Rate Optimization (CRO):

Use analytics and session data to find friction and report lift on key conversions from SEO/GEO traffic.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience). 5+ years of hands-on SEO experience, preferably in a fast-paced digital environment. Proven track record of improving organic rankings and driving measurable growth. Strong understanding of search engine algorithms, ranking factors, and technical SEO fundamentals. Proficiency with SEO tools: Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc. Experience with CMS platforms (WordPress). Working knowledge of HTML/CSS and website architecture best practices. Excellent analytical, organizational, and project management skills. Strong written and verbal communication abilities to prove that lead comes from organic not paid ads

Preferred Skills

Experience with content marketing and keyword-driven content strategies. Familiarity with schema markup, Core Web Vitals, and site speed optimization. Knowledge of PPC and broader digital marketing strategies. Tracking & Reporting (Good with Numbers)

Google Sheets ninja

(ARRAYFORMULA, REGEX, QUERY, IMPORTRANGE--fast and clean)

Daily AI user

(ChatGPT as a multiplier for research, drafting, QA, and ops)

Proven leadership

--you've led people, programs, and clients to measurable wins

Core Skills

Analytics:

GA4, GTM, GSC

Tool Mastery:

Ahrefs, SEMrush, Screaming Frog

Code Fluency:

HTML & CSS; diagnose

JS rendering

and

indexing

issues

SEO Migration Expertise:

Protect--and aim to grow--rankings through complex rebuilds/moves

Log-file & Server Diagnostics

Crawl-Budget Optimization

and duplication control (canonicals, pagination)

JS Rendering & Dynamic Content

troubleshooting

What We Offer

Competitive salary In-person role
Job Type: Full-time

Pay: $25.00-$30.00 per hour

Application question(s):

Can you share an example of local backlinks you've successfully built for a client? How do you incorporate tools like ChatGPT or other AI technologies into your daily SEO workflow? In your opinion, how is AI shaping the future of SEO, particularly for local search? This role requires manually creating 30-40 citations per location. Are you comfortable with this level of hands-on work and attention to detail?
Work Location: In person