Job Description

Job Requisition ID #

23WD70461

Position Overview

As part of our Growth Marketing Innovation and Lifecycle Team, you will join a nimble group that designs and delivers data-led engagements across the full customer lifecycle. Our team activates innovative in-product experiences and capabilities, alongside marketing activities across Autodesk owned touchpoints that improve acquisition, conversion, adoption, and renewal rates.

This is an exciting opportunity for a data-driven marketer: you will combine your scientific curiosity with your flair for designing targeted customer experiences to deploy experiments that we can learn from and scale.

Responsibilities

Drive the strategy for targeted Lifecycle Marketing experiences that address top renewal risks and growth opportunities, focused on the smaller customer segment

Design, deliver, and optimize targeted experiences that drive key leading indicators for each lifecycle stage by acting as strategic lead and project manager for cross-team experiment pods

Understand qualitative and quantitative customer data from multiple sources to form experiment hypotheses that can be tested through new targeted digital experiences

Turn insights into market-facing activity and connect tactical activities with the business objectives and customer needs they support

Examine current experience effectiveness against team core metrics, suggest AB tests and opportunities to improve that would drive biggest impact on retention

Partner closely with data, engineering, and ops teams to complete detailed design for each experience, problem solving at the cutting edge of new marketing technology to drive their development

Identify data connections, system integrations, and team processes, that would enable us to deliver better customer experiences, and capture and communicate those requirements with Data, Engineering, and Ops stakeholders

Produce presentations and report outs for senior stakeholders across your portfolio of projects on the project purpose and goals, success measures, timeline, and key results

Minimum Qualifications

5+ years of in-house marketing experience (preferably in B2B, SaaS company)

Broad and deep experience in data-driven marketing experience design and activation with a demonstrated track record in increasing customer adoption, product usage, and engagement

Must be in your element reviewing and understanding complex multi-relational customer data sets

Able to provide clear direction to engineering and analyst teams on specific targeting and insight needs to formulate testable hypotheses

Experience delivering against SaaS post-purchase metrics and designing experiences based on customer behavioral and product usage insights

Experience working with and/or contributing to process design requirements for Marketing and Customer Success systems (Customer Data Platforms, Journey Orchestration, Marketing Automation, Analytics, etc.)

Ownership mindset and ability to work independently against goals - can drive and own a project from inception to delivery across a large stakeholder group

Strong communicator, both written and verbal, and able influencer who can succeed in a matrixed organization

At Autodesk, we\'re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact .

Salary is one part of Autodesk\xe2\x80\x99s competitive package. Offers are based on the candidate\xe2\x80\x99s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

Autodesk