Job Description

The Honda Marketing Lead is essential to ensure marketing activities directly support the business goals and sales targets set by Sales Operations. The Marketing Lead is responsible for liaising with the Zone Operation Managers and the Dealer Advertising Associations to ensure they are aligned with our advertising strategies and there are no budgetary issues. Additionally, the Marketing Lead is also responsible for overseeing Honda's social media presence.
RESPONSIBILITIES
Monitor and track Dealer Advertising Associate marketing initiatives to ensure compliance with brand standard and best practices.
Support the Zone Operation Managers with tracking Dealer Advertising Associate budgets/funding balances
Liaise with partner agencies to create and/or adapt creative for use in various social media channels, to support key activities and launches;
Manage and oversee the brand and retail development of creative and media strategies, ensuring consistency through all mediums;
Develop, present, track, and create countermeasures for yearly Advertising objectives using monthly CAPDO reflections, program meeting support and annual business plan exercises;
Support zone/dealer advertising for asset distribution, on-going consultation and playbook support
Manage the marketing budget for production, digital, and fees;
Other duties as required.
QUALIFICATIONS
Diploma in advertising, communication and/or digital marketing, business;
5-10 years experience;
Advertising Coordinator, advertising agency staff, sales experience would be beneficial;
Digital media knowledge, communication, analytics, time management, creative, project management Analytical and Problem solving skills.
Please note that as of November 2nd, 2025 we will be moving to a four day in office, one day work from home model for current hybrid roles.
Honda Canada Inc. is committed to providing accommodation in its recruitment processes to applicants with disabilities, upon request. The accommodation will take into account the applicant's accessibility needs.
If you require accommodation at any time during the recruitment process, please email Human Resources at or call (905) 888-4331.

Skills Required