Job Description

We are seeking a results-driven

Lead Generation Specialist

to manage and optimize our digital campaigns across Google and other platforms. This role requires a strong understanding of

Google Ads, SEO best practices, and data-driven campaign optimization

to consistently attract and convert high-quality leads. You will be responsible for creating and managing ad campaigns, building effective landing pages, tracking conversions, and leveraging analytics to maximize ROI. If you are motivated by measurable results and thrive in a fast-paced digital marketing environment, this role is for you.



At the 401 Group of Companies, we want to focus on not who you are, but who you CAN be! We strive to hire exceptional employees who see themselves as trailblazers, trendsetters, creators, do-ers, catalysts, go-getters, and influential leaders in all aspects of who they aspire to be daily.

Location: In Person - Cambridge, ON

Compensation: Up to $100,000

per year plus bonuses

Full-Time | Monday-Friday

Key Responsibilities

Develop and manage

Google Ads campaigns

with a focus on lead form extensions, location targeting, and conversion tracking. Optimize ad spend using

bidding strategies

(Maximize Clicks, Target CPA, etc.) and Google's AI tools. Set up and maintain

Google Guaranteed

profiles to attract verified, high-intent leads. Implement

SEO strategies

(on-page, off-page, technical) to improve organic visibility and website traffic. Create and test

landing pages

optimized for conversions. Conduct

keyword research

and audience analysis to guide campaign strategy. Track, measure, and analyze campaign performance using

Google Analytics 4 (GA4)

and

Google Tag Manager (GTM)

. Produce performance reports and provide actionable insights for continuous optimization. Collaborate with content and design teams to ensure ad copy, creative, and user experience align with lead generation goals.

Required Qualifications

Bachelor's degree in

Marketing, Business, Communications, or a related field

(or equivalent experience). 1-3 years of experience in

digital marketing, performance marketing, or lead generation

. Strong proficiency in

Google Ads

campaign management. Hands-on experience with

SEO optimization

(keywords, on-page, technical). Working knowledge of

Google Analytics 4 (GA4)

and

Google Tag Manager (GTM)

. Experience in

conversion tracking

and KPI reporting. Strong analytical skills with the ability to interpret data and make informed decisions. Excellent organizational and communication skills.

Preferred Qualifications

Google Ads Certifications

(Search, Display, Video, Measurement).

Google Analytics Certification

. Familiarity with

CRM systems

(HubSpot, Salesforce, etc.). Experience with SEO tools (SEMrush, Ahrefs, Moz). Knowledge of

A/B testing frameworks

and CRO (Conversion Rate Optimization). Experience creating and managing

Google Guaranteed

profiles. Understanding of local SEO strategies, including

"near me" targeting

.

Why Join Us?

The 401 Group of Companies is privately owned and 100% Canadian 40+ State-of-the-art facilities including a "Google-like" call centre and an 80,000 sq. ft. centralized service "Hub" A fun, fast-paced, and high-energy work environment with exciting initiatives and rewarding perks. Personalized coaching, mentoring, and training focused on both individual growth and team success. Empowering you to grow with meaningful career path planning and advancement opportunities. Health & wellness benefit enrollment opportunities Employee referral bonus opportunities Enjoy exclusive employee pricing on automotive parts and service, along with a special discount at the Blackshop Restaurant and Wine Bar. Perkopolis Enrollment On-site Parking


The 401 Group of Companies, is proud to be recognized as one of Canada's fastest growing Elite Business Management Groups offering a full line of automotive, recreational vehicle, powersport and marine products and services. Our headquarters is located in the thriving city of Cambridge, Ontario. Our brands include but aren't limited to Kia, Mitsubishi, Volkswagen, Hyundai, Subaru, Honda, Nissan, Toyota, Chrysler, Jeep, Dodge, Ram, Buick, GMC, Yamaha, 401 Auto Financing, CampMart and Grand River Boats.

#INDSALES

Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, 226-535-9077 or careers@401auto.ca





We would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications, we receive, we are unable to confirm the receipt of individual applications or resumes.