Job Description

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

a day in the life: what you'll do

• A key contributor to driving growth for the North America business and building brand equity in [a specific key regional market].
• An experienced marketer, you will deliver into a key city strategy and regional marketing objectives inclusive of cross functional plans and clear channel approach.
• Provide leadership across all key channels and creative partners.
• Build strong relationships across the organization to define and deliver city specific marketing plans.
• Responsible for the development and execution of the annual marketing calendar, briefs and execution to support regional business and brand objectives.
• Provide thought leadership and work cross functionally to create innovative marketing initiatives in partnership with your Retail, Digital Marketing, Community, Social, paid media and PR teams.
• Partner with retail partner (Area Director & Regional Manager) to support and influence market assessments, real estate portfolios and new store openings.
• Influence key account partnerships with Strategic Sales partner.
• Lead the development of regional campaigns that engage guests at all touch points across their consumer journey while defining and meeting marketing KPI's.
• Measure, monitor, optimize and report on all marketing efforts or campaigns and budget management.
• Partner with the lululemon digital marketing lead to strategize and deliver success across digital channels.
• Accountable to support revenue and traffic KPIs for regional store and e-commerce KPI's, in innovative ways that grow the brand and business year over year.

qualifications

• 5-8 years experience in a consumer/brand or retail marketing role
• Strong understanding of digital marketing & top of funnel marketing
• Proven experience developing and driving local community and digital initiatives from inception to execution.
• Proven experience and track record developing and delivering a thoughtful acquisition and retention strategy
• Experience using analytics and performance data to inform priorities and deliver results.
• Successful experience and proven ability to work well with others across the business.
• An energetic, forward-thinking and creative individual.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

#LI-Hybrid

#LI-KS1

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at . In your email, please include the position title, the location of the position and the nature of your request.