Job Description

Please apply on Isarta.com
https://isarta.com/jobs/?utm_source=IND&job=90045

Use Website In a Screen-Reader Mode Skip to Content ? ENTER Marketing Manager Salary: CAD 62000.00 yearly PUBLISHED: January 25, 2023 EXPIRY: March 25, 2023 Remote Toronto, Ontario Full Time Marketing / Communications / PR Summary Stratcom is seeking a Marketing Manager to take the lead in supporting and developing Stratcom\'s marketing systems, strategies, and tools for the marketing efforts of Stratcom Canada and UK. The Marketing Manager will also assist with prospecting research, sales contact and support sales administration. Description About Stratcom Strategic Communications Inc. (Stratcom) is an award-winning agency that creates and implements innovative and integrated fundraising strategies for non-profit organizations through digital, telemarketing and texting services. Stratcom also provides research and engagement services such as polling, focus groups and telephone town hall for unions and progressive political candidates and parties. Stratcom operates in Canada and the UK with some clients also in the US. The Opportunity The Marketing Manager position is responsible for ensuring that Stratcom\'s sales strategy and systems are implemented, updated, enhanced, and used to the fullest benefit. The position supports sales efforts led by other staff, including but not limited to: proposal writing, promotional material development, prospect research and contact, attending some sales meetings and presentations and maintaining the company\'s sales tracking system. The position is also a key driver of improving all marketing materials, tools, and efforts, including but not limited to: website updating, eBlasts, blogs, case studies, marketing calendar, maintaining and updating the company\'s social media presence and advertising, promotion material, attending conferences and staffing the Stratcom booth at events. This position reports to and assists the Director of Mobile and Digital Solutions. Responsibilities for this position are listed below. Marketing (30%)

• Lead and implement marketing plans and initiatives to support long-term growth and build
• Stratcom\'s brand, reputation, and revenue
• Lead the development and execution of marketing strategies for Stratcom Canada and UK campaigns by developing marketing content and deploying promotional activities
• Consistent development, update and, as needed, manage contractor(s) to develop copy for new and existing marketing materials that include but are not limited to:
• Website
• Promotional materials (i.e., one-pagers, leaflets)
• E-Newsletter
• Blogs
• Case studies
• Webinars
• Partner with departments and relevant stakeholders to lead:
• New product development and branding
• Company branding
• Sponsorships (of events and conferences)

Sales Administration (25%)

• Support and manage sale tracking by entering and tracking projects in sales reports (Contact Manager and Pipedrive)
• Oversee and manage best practices on Pipedrive CRM
• Coach account client managers to enter, track and maintain their own sales leads into MS Access Schedule; training staff and consultants on use for sales tracking and reporting
• Develop and manage regular reports to inform sales insights for future budgeting purposes
• Develop and manage regular processes on reporting and tracking sales activities to goals of all departments\' revenue budgets
• Manage calendar of and attend sales meetings
• Enhance and improve sales tracking systems as required. This may include onboarding new systems or software.
• Assist with the development of proposals and quotes for new projects of existing and prospective clients
• Develop and implement sales strategy and coordinate with assigned staff for delivery
• Explore and identify sales opportunities

Prospecting Research and Contact (25%)

• Conduct research to identify new client prospects or update out-of-date information on former or lapsed clients
• Manage prospect information in sales CRM systems
• Contact client prospects by phone or email to identify client interest and set-up sales meeting with appropriate client manager
• Contact clients who open or click e-newsletters, attend webinars or any other promotional activities. Set-up sales meeting with appropriate client manager

Management (10%)

• Manager of ?direct report\' employees\' vacation requests, HR matters, performance review, workload
• Coach, mentor, and direct employees as appropriate to motivate and improve performance
• Manage contractor(s) and/or additional resources\' workload, output (deliverables) and time.

Internal (10%)

• Attend internal meetings including but not limited to sales meetings, marketing meetings
• Complete time tracker weekly

Other Related Duties As Required Skills, knowledge, and experience requirements include:

• 3 (+) years in a marketing, sales, or similar position
• Proven results in building and executing successful projects, campaigns etc.
• Knowledge of traditional and digital marketing, content marketing, and experience
• managing the social media profile of a business or NGO
• Experience with website development/management
• Excellent computer skills including CRMs such as Pipedrive and MS Office (Microsoft Work, Outlook, Excel, PowerPoint)
• Good written, social media and oral communications skills
• Judgment, problem-solving skills and decision-making skills
• Experience as a project team leader and/or managing staff and ability to work as part of
• a team
• Highly organized, detail oriented, motivated, and dedicated to ensuring seamless client service
• The ability to be adaptable and willingness to be flexible while maintaining effectiveness and efficiency
• Professional demeanor. Ability to prepare and present materials to client and target audience groups. Able to remain calm in stressful environments and when dealing with
• groups of clients at a time
• Ability to manage internal and external resources with tight deadlines, within budget
• Degree in marketing, or communications an asset
• Past work experience in a sales position an asset
• The ability to function bilingually in French and English a strong asset.

The starting salary for this position is: $62,000 per annum. We recognize that women, visible minorities, Indigenous peoples, people with disabilities and other equity deserving groups are less likely to apply if they do not meet most of the qualifications. Stratcom finds strength in an environment of diversity, equity, and inclusion. We recognize that lived experience is as valuable as formal education and strongly encourage people from equity-deserving groups who can see themselves in this role to apply. Applicants requiring accommodation because of a disability or medical need are asked to make their needs known in advance. This is a full-time position based in Toronto Ontario requiring the ability to work evenings occasionally with potential travel to client offices across Canada when and if necessary. While your place of work is Stratcom\'s Toronto office, a hybrid home office arrangement has been approved for this position according to company and departmental policy, and with the approval of your supervisor. This position has the opportunity for advancement and increased responsibility in project and client management. To apply please submit covering letter and resume via Isarta . The position will remain posted until filled. We thank all applicants however only those short-listed for an interview will be contacted. Strategic Communications Inc Job Alerts By clicking this button, you consent to receive emails about new jobs that relate to your search criteria. Remember: you can cancel these email alerts at any time.

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