Job Description

Digital Marketing Manager/Content Marketing Manager - Toronto and/or Montreal **can work remotely**

We are looking for a talented digital/content marketing manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation. Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract new clients (B2B). For this position, it\xe2\x80\x99s also essential to be up-to-date with new technologies and marketing trends. Ultimately, you should be able to expand our company\xe2\x80\x99s digital footprint and brand awareness and generate leads for the business.

Responsibilities

• Design content marketing strategies and set short, medium, and long-term goals for lead generation
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintain our social media presence across all digital channels
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Undertake content marketing initiatives to achieve business targets and generate leads for business development
• Collaborate with designer and cross-functional business teams to deliver engaging content on a regular basis
• Develop editorial calendar and ensure deadlines are met
• Edit, proofread and improve content
• Optimize content considering SEO and Google Analytics
• Analyze web traffic metrics
• Share content through various channels, ensuring strong web presence
• Receive client feedback and generate ideas to increase potential client engagement

Requirements

• Proven work experience as a digital or content marketing manager
• Proficiency in MS Office and WordPress or other Content Management Software
• Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Understanding of web publishing requirements
• Editorial mindset with an ability to predict audience preferences
• Hands on experience with SEO and web traffic metrics
• Expertise in social media platforms
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• BSc degree in Marketing, Journalism or relevant field
• Up-to-date with the latest trends and best practices in online marketing and measurement

If you\xe2\x80\x99re looking to hit the ground running and make an impact on the business while accelerating your career, we want you as part of our team!

We thank you for your application, but only candidates selected for an interview will be contacted.

We are an inclusive employer with a commitment to building a diverse workforce. All qualified candidates are encouraged to apply.

Job Type: Full Time

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